ICS Magazine

Principal Capital highlights all options

May 4, 2009

Principal Capital has been involved in the carpet cleaning industry for over 12 years. In today’s economic climate, it is more important than ever to have the tools available to close each and every sale.

“Leasing is not only a beneficial sales tool, it is the ultimate sales tool! Perhaps one of the greatest advantages of providing a lease quote is that it allows you to overcome the price barrier. Quoting a monthly payment alleviates the price tag of the equipment and allows your customer to focus on the benefits of the equipment and not the strain on their wallet.

A monthly payment also makes it easier to sell more equipment and higher-priced equipment. Customers enjoy knowing they are getting the best and latest equipment, and monthly payments are a great alternative to a lump-sum check,” the company said.