ICS Magazine

Stainmaster celebrating 20th anniversary

October 12, 2006
Stainmaster carpet is celebrating its 20th anniversary this year.

"For 20 years, Stainmaster carpet has been available to consumers with superior stain-resistant flooring options that are both stylish and durable," said Steve Griffith, vice president, residential flooring for INVISTA. "Stainmaster carpet revolutionized the industry with its stain and soil protection technology that keeps soil and liquids from attaching to carpet fibers, and allows most food and beverage stains to be easily removed with cleaning."

Recent TV advertising features attractive women on a fashion runway with the camera angle positioned from above, focusing on Stainmaster carpet.