(From “7 Things Every Contractor Needs to Do to Maximize Their Internet Marketing”)
As promised, here are the last
four things you need to do right now of the seven things you need to do:
- You will increase your inbound new customer calls from the Internet
by prominently placing your TOLL-FREE number on the page and giving them a
reason (and a promise) to call. If you call back within 60 minutes, tell them
that. If you answer the phone 24 hours a day and on weekends, tell them that. If
you have same-day service, tell them that. Anything that gets them to call.
#5 - Be sure
your website is listed on Google
Local, if not, add it for free!
#6 - If
you spend money on advertising already, consider placing a geographically
targeted ad on Google Adwords. By placing an ad locally, you get really cheap
but effective advertising that is equal to, if not greater than, a simple
Google Local listing.
#7 - Remember
the 3 P’s: Make your website Personal ― let them know you
are a real caring person. People do business with people. Make your site Professional
― don't have a website that looks cheap and slapped together or makes finding
things difficult for your visitors. Lastly, provide Proof
that you can do the job by offering up testimonials from past satisfied
clients, pictures of jobs completed, and logos and certifications you've
Remember that to a customer what you say about
yourself is interesting. But what they really
want to read (or
hear) is what customers just like them say about you!
For a good example on how to use
the power of testimonials, take a look at the left hand side of my home page by
clicking on: http://appleseedbusiness.com/
learn more about improving your online presence click on the picture of
Leads King Bob Regnerus here