When it comes to pronouncing the arrival of doomsday, the
bandwagon is open for business 24-7.
But don’t feel bad; with the sledgehammer-to-the-skull approach the
headlines are taking these days, it’s not much of a stretch to find yourself
buying into the program lock, sinking stock and $700 billion bailout.
At least, that’s the attitude my cynic’s eye and I took as
we strolled into the Las Vegas Hilton last week for the Connections Convention
and Trade Show. It was a done deal, the Experts agreed: attendance would be
down, enthusiasm was on the wane. Golly gee, was it possible this be the
beginning of the end?
The pundits need to go take a flying leap. I don’t know but that I’m the only one
who walked away with this feeling, but the show revealed itself to be just
about as strong as I’ve ever seen it. Strong, that is, in the way I gauge such
things. Attendance figures and dollar amounts are niceties for accountants and
advertisements; the measuring stick I use is a simple, “How’s the show been for
you this year?” It works as
follows:
- Ask the question of a decent
cross-section of attendees and exhibitors
- Take their answers and factor in the shifting
eyes, the number of grimaces and the total volume of dripping sarcasm.
- Adjust hip boots (or in really bad years, chest highs)
and begin wading through the crap to try and come away with the real
answer.
This year’s reading? A surprisingly sincere response to the
positive all around; the crap didn’t even rise to shoelace level. Maybe people
are sensing a bottoming out of things, perhaps they just needed the break that
Connections provides. What I can safely say is, there’s quite a bit more
fortitude in this industry than many are giving people credit for; not many
will there be going gently into that good night.
