Cleaning & Restoration Industry News

RIA "Solutions" Day Two: Education Dominates

March 13, 2008
/ Print / Reprints /
/ Text Size+

The Restoration Industry Association’s 63rd Annual “Solutions” Convention & Exhibition, March 12-14, saw its first full day of education and information Thursday.

Following early-bird seminars “Raging Profits, Fearless Numbers” by Chuck Violand and “Top 10 Ways to Get Sued and How to Avoid Them” by Randi Klein Hyatt, the official opening got underway.

“When we met this time last year, RIA had just launched some highly visible changes for the association and our industry, all of them centered around the rebranding of the association,” RIA President and CEO Gary Dooner, CR, said. “During the past year RIA has strengthened its administrative systems to improve the security and accuracy of its member records, and our communications efforts continue to pay off.”

After a few additional housekeeping remarks, Dooner introduced the day’s keynote speaker, Kelly McDonald of McDonald Marketing. A marketing and advertising expert, McDonald’s specialized expertise lies in reaching and understanding the Latino marketplace. She walked the audience through a number of examples and situations, addressing cultural differences, perceptions vs. realities, and pointed out some prime examples of the Latino influence on the country’s economic and cultural landscape.

“We are living through a moment in history that you may not know. It is a moment in history that you will tell your children and your grandchildren about. Keep your eye on New Orleans,” McDonald said. “Pre-Katrina, as in Hurricane Katrina, New Orleans was a black city and a white city.  But it really wasn’t an Hispanic city, they had something like a 3 percent Hispanic population.

“Guess who’s rebuilding New Orleans? Hispanic construction workers, specifically from Texas,” she said. “In fact, there’s a bit of a labor shortage in areas of Texas because there’s so many Hispanics from Texas who elected to work in New Orleans rebuilding the city.

“In one fell swoop, this natural disaster called Katrina forever changed the demography of that city. They’re saying 36 months from now, when the dust settles in that city and the city is pretty much back on its feet and rebuilt, the city could be as much as 30 percent Hispanic, all because of Katrina,” McDonald said.

Check back often for more updates from the show.

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.



Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
More Podcasts

ICS Cleaning Specialist Magazine

Cover Image

2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

Table Of Contents Subscribe

Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
View Results Poll Archive


Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products


Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view


Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view


facebook_40.png twitter_40px.png youtube_40px.pngcrc logo