- THE MAGAZINE
"We have learned a tremendous amount about our potential and existing customers from exploring this retail channel," said Ernest Mrozek, President and Chief Operating Officer for ServiceMaster. "We believe that select retail channels remain a strategic fit for ServiceMaster and we will continue to explore other in-store marketing opportunities with a variety of partners in the future."
The program, conducted at Home Depot stores in Orlando, Memphis and Sacramento, tested a wide range of co-branded residential maintenance and repair services. These services included lawn care, tree/shrub care and landscaping services; termite and pest control services; residential carpet and upholstery cleaning services; plumbing repair, drain cleaning and fixture installation services; and home warranty contracts. Results were positive, but not up to the expectations of the companies.
"We continue to believe that home services represents a great opportunity," said Frank Blake, Executive Vice President, Business Development and Corporate Operations for Home Depot. "That's why pilot programs are so effective. They allow you to explore new ideas. If a program doesn't meet expectations, the partners still benefit from the experience, which can be applied to the next similar venture. In the area of home services, Home Depot will continue to develop strategic partnership opportunities."