Cleaning & Restoration Breaking News

Shaw Industries Chooses Quality over Quantity

October 3, 2005
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VANCOUVER, WA (September 30, 2005) - During the Connections Convention, Carey Mitchell, Technical Director of Shaw Industries, announced a new company-wide mandate allowing the use of only those firms certified by the Institute of Inspection, Cleaning, and Restoration Certification (IICRC) to service carpet covered by their warranties.

The requirement stems from an on-going effort by Shaw Industries, the number one carpet manufacturer in the world, to improve the quality of service providers throughout the industry. For years, unqualified personnel have caused problems for carpet owners who expected a high level of professionalism and care in cleaning their carpet and rugs.

"Shaw's mandate is a step in the right direction for the industry as well as consumers." said IICRC President, Carey Vermeulen. "With a uniform, standardized approach to qualifying professionals, firms will be able to differentiate themselves from those businesses lacking necessary skills and training. Consumers from throughout North America and abroad will be able to identify and locate qualified service professionals holding the IICRC Certified Firm designation."

The commitment follows a Shaw announcement last April supporting the use of CRI-Seal of Approval chemicals and equipment for use in cleaning and maintaining carpet and rugs. More and more professional cleaners are participating in certification programs, such as those approved by the IICRC.

The new Shaw mandate for IICRC Certified Firms will apply only to the residential market. Documentation will ensure that consumers will be directed only toward IICRC-Certified Firms for professional cleaning of residential carpet under the terms of their new warranty. The new policy will be effective January 1, 2008, giving qualified businesses ample time to apply for IICRC-Certified Firm status.

For information on certification programs offered by the IICRC please visit

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