- THE MAGAZINE
"After an in-depth evaluation of many of the competing products in the industry, we selected the MicroStrategy platform for its flexible, user- friendly reporting features, its enterprise scalability and superior analytical capabilities," said Jim McCormick, Director of Sales Administration & Market Research, Shaw Industries, Inc. "With the MicroStrategy platform, we're able to anchor applications that help us gain better insight into our sales and marketing operations to enhance efficiency and improve productivity."
Approximately 1,000 Shaw employees, including sales, marketing and accounting personnel, will perform reporting and analyses of sales and marketing information against a Teradata data warehouse. The company will also be able to more effectively monitor and manage inventory levels in order to improve product sales and profitability.
"Shaw Industries' adoption of MicroStrategy is another example of how critical business intelligence software has become to the success of large corporations," said MicroStrategy's COO Sanju K. Bansal. "The MicroStrategy platform is enabling Shaw's decision makers to gather more timely and accurate information, thus improving marketing and sales operations."
Headquartered in Dalton, Georgia, Shaw Industries, Inc., a subsidiary of Berkshire Hathaway Inc., is the world's largest manufacturer of carpeting, selling carpeting and rugs for residential and commercial applications throughout the United States and exports to most markets worldwide.