- THE MAGAZINE
A recent survey conducted by U.S. Products, a leading manufacturer of professional floor, carpet, and restoration equipment, found that more than 71 percent of respondents are not using social media web sites, such as Twitter, Facebook, MySpace, and others, to market their carpet cleaning services.
According to the survey, several carpet cleaning professionals are testing out social media web sites and methods, including:
- Twitter - 43 percent
- Blogging on various sites - 28 percent
- Facebook - 14 percent
“We also used the survey to see if there were some other trends evolving in the carpet cleaning industry,” says Nick Wiebe, marketing manager for U.S. Products. “If anything, it showed things are remaining fairly steady.”
According to Wiebe, the carpet cleaning professionals indicated they still get most of their clients via traditional marketing practices, such as: referrals (38 percent); Yellow Page advertising (15 percent); direct mail (13 percent); and sales calls to building managers (13 percent).
Respondents’ businesses were “evenly split” between commercial and residential customers and the same amount of marketing effort is currently being put forth toward both groups, hoping to attract more clients.
“We also wanted to know where they get their information on [carpet cleaning] products and equipment,” adds Wiebe. “Here the results also followed historic patterns with 42 percent of the respondents [noted] it was trade publications, 32 percent [answered] “the Internet,” and the remainder [reported] their distributors.”
Invitations to take the online survey were included in the June 2009 U.S. Products newsletter. 111 people took the survey and completed all or most of the questions.