Breaking News

Survey looks at carpet cleaning spending, other trends

October 26, 2011
/ Print / Reprints /
ShareMore
/ Text Size+

Mukilteo, WA  - October 26, 2011 - A survey conducted for U.S. Products, manufacturers of professional carpet cleaning tools and equipment, reports that most carpet cleaning technicians (60 percent) find customer spending on carpet cleaning this year is on par with 2010.

  However, nearly 30 percent say this year’s sales are behind those of 2010.

  “The [carpet cleaning] industry is doing better,” says Mark Baxter, product manager for U.S. Products. “However, not for everyone and certainly not like things were a few years ago.”

  Approximately 500 registered owners of U.S. Products carpet extractors were emailed invitations to take the online survey. As of Oct. 17, 2011, 83 responded.

  The technicians said the bulk of their non-residential carpet cleaning business comes from offices (62 percent) followed by restaurants, stores, and schools in fairly even proportions.

  The survey also revealed:  
  • Fifty-five percent of the respondents believe their customers “shop around” and get other estimates before selecting a carpet cleaning technician.
  • Nearly half said their customers have about the same amount of carpeting as they do hard surface flooring.
  • About 40 percent said they always follow up with customers to check on customer satisfaction after cleaning their carpets; 48 percent indicated they “sometimes” do this.
“It was a bit eye-opening that more technicians do not regularly follow-up to see if the customer is satisfied with their service,” says Baxter. “Most carpet cleaning gurus suggest this is a very important step in building customer loyalty.”

Did you enjoy this article? Click here to subscribe to i Cleaning Specialist Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

The 2013 Experience Convention & Trade Show

A look back in photos at the 2013 Experience Convention & Trade Show in Las Vegas.

THE MAGAZINE

ICS Cleaning Specialist Magazine

cover_image

2014 April

Take a look at the April 2014 issue with features on air movers, going green, carpet cleaning and new products & technologies.

Table Of Contents Subscribe

Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
View Results Poll Archive

THE ICS STORE

Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view

STAY CONNECTED

facebook_40.png twitter_40px.png youtube_40px.pngcrc logo