- THE MAGAZINE
“Web sites tend to be effervescent, fizzling out in just a short period of time,” said Allen Rathey, president of The Housekeeping Channel. “The growth of The Housekeeping Channel can be attributed to a strategic business plan and long-term educational approach that offers it freedom from the volatility of traditional dot com models. As we celebrate our fifth anniversary, we look forward to its continued maturation as we look for new and innovative ways to improve upon the resources and content available to our visitors.”
Since its inception, The Housekeeping Channel has become a favorite Web site of journalists, achieving recognition in several notable mainstream media outlets, including Real Simple, U.S. News and World Report, Newsweek, PC Magazine, Women’s Health, the Seattle Post-Intelligencer and many others. In November 2005, it cultivated a relationship with ABC’s “Extreme Makeover: Home Edition,” enabling The Housekeeping Channel to help improve the cleanliness of the home environment for families in need.
The addition of 90 key industry experts to its advisory board has been another contributor to its ongoing success. The site offers an unbiased and holistic approach to cleaning and housekeeping, as its content is authored by professionals in a variety of industries, including health and medical, home care, gardening and interior design. Experts featured on the site have earned a reputation for their no-nonsense advice and practical wisdom.
"When visitors come to The Housekeeping Channel, they can expect in-depth reviews and honest information about the products and processes they need to keep their homes clean and healthy," said Rathey. " With third-party affiliates like the Carpet and Rug Institute, IICRC, NEHA and others, The Housekeeping Channel not only keeps users informed as to which products and methods should be used to clean their homes, but it also provides the scientific data and research to show why they should be used.”
To meet the increasing mobile demands of its visitors, The Housekeeping Channel established a relationship with Sprint in 2005 to make its content on their SprintVision wireless platforms. As the site continues to evolve, it is considering new digital media strategies to further enhance the content available. From user-generated “how-to” videos to additional avenues for user interaction, the site will continue to meet the needs of its visitors.
“As we forge into the future, The Housekeeping Channel will continue its forward momentum, adapting to the increasingly mobile needs of our users,” Rathey added. “In addition to different delivery vehicles, we will continue to explore new relationships with industry experts and allied associations to ensure we continue to maintain our position as the leading online consumer and professional resource for better, faster and healthier cleaning and housekeeping.”