Featured Stories

Reflecting on 50 Years and the Most Influential People

By Evan Kessler
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This issue is a retrospective look at where this industry came from, a celebration of the men and women who influenced it, created the products and the education for it as well as a look forward to what the future may bring.


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Advertising Tips to Bust Out of the Winter Lull

By John Braun
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Depending on your location, it can be tough to get business in the winter. So this month, I decided to give you some tips to get business coming your way.


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The ICS Carpet-Cleaning Chemical Market Study

The results are in from the 2012 ICS Chemical Market Study
By Eric Fish
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Welcome to ICS Cleaning Specialist’s Carpet Cleaning Chemical Market Study, the 11th edition that we’ve published, which aims to gauge the preferences and opinions of professionals regarding the cleaning chemicals and suppliers they prefer.


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Troubleshooting Olefin Carpet Cleaning

By Jessika James
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“Jessika, I just picked-up a new account: A 350-unit apartment complex with olefin carpets. I have only been cleaning for about six months - can you give me any advice on how to clean these carpets? Anything, please!”


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New Year’s Resolutions – How Are You Doing on YOUR Goals?

By Howard Partridge
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If you are like most people in America, you made a few New Year’s resolutions last month. Now it’s February. How are you doing?


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Building a Drama-Free Business: Part I

Minimize marketing and sales drama in your carpet cleaning business
By Steve Toburen
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My wife Sioux and I really enjoy a suspenseful drama… on the silver screen! But drama in real life and in running a small business? Not so much!


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ICS 50th: William Doan

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William Doan worked in the industry from 1964 to 2007 at DuPont, Steamway International, Shaw Industries and, most recently, as the VP of Shaw Product Care.


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ICS 50th: Wanda York

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Wanda York is the widow of industry pioneer Ed York, who passed away at the age of 79 on March 13, 2006. Of Ed York’s many accomplishments, there’s perhaps none more significant than the establishment of the International Institute of Carpet and Upholstery Certification (IICUC), which is now the Institute of Inspection, Cleaning and Restoration Certification (IICRC).


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50th Year Industry Honor Roll

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Here’s a list of businesses 50 years and older that we wanted to recognize, submitted by you, our readers.


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ICS 50th: Vince Caffarello

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Vince Caffarello is a 52-year veteran of the industry, having started on April 4, 1960. He currently serves as the president of Duraclean International, Inc.


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Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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