It's the age-old dilemma: Youth means inexperience; older means 'too old.' Beat the stereotype.

What's the best way to navigate a trade show? While there are no hard and fast rules, ICS Cleaning Specialist, Commercial Floor Care magazine, and the World Floor Covering Association, developed a navigation guide to trade shows.

What is 'Marketing Metality?' Hank Unck explains.

We may be only carpet cleaners, but in the home, we are 'health couriers,' and we mean business.

On Tuesday, Sept. 11, 2001, life may have been changed forever in the United States. Here, some cleaners offer their voices on the devastating terrorist attacks on the World Trade Center and the Pentagon.

Last month we focused on the business owner. This month we'll examine how your company can bring you emotional fulfillment.

After explaining the different parts of IICRC over the last several months, Lee Zimmerman zeroes in on the Certification Board.

Oh, the little things. But, how they can make a big difference with a new customer.

As restoration professionals, you're going to face electronics in your efforts. That said, read on.

ICS Cleaning Specialist and Commercial Floor Care magazines present the 2001 ISSA /Interclean Navigator show guide.