What's our logo worth? After all, it's the Carpet Cleaners Institute of the Northwest, and you might be in the duct cleaning or restoration business. Consider this...

Many professional cleaners seem to have a misconception as to how IICRC operates. Here's an explanation.

Selling yourself to customers can be easy, or difficult. One thing is certain, selling yourself as a carpet cleaner when your clients are being 'educated' about the Bait 'n Switcher can make it difficult. Time for a little educating of your own.

It's simple logic, the difference between a 'spot' and a 'stain.' If you're unsure, read on.

The Carpet Cleaning Triangle of the Homeowner, the employee and the business owner is a complex tangle of conflicting priorities and emotions. Your success will be defined by how well you balance the needs of all parties involved.

Customers focus on what they 'see' when you first arrive. What to do? Presentation. Presentation. Presentation.

While cleaners continue to ask for bells and whistles - which manufacturers are willing to provide - the move seems to be on offering vacuums that offer less of the spectacular, with more emphasis on durability and reliability.

A floor is a floor is a floor. Not really. And as professionals, you should know the difference.

Professional cleaners are facing the situation more often: Mold contamination. Now, get prepared.

There's a mile long list of horror stories about floor covering professionals held liable for non-performance, often in extenuating circumstances beyond their control. Time for unification?