Selling yourself to customers can be easy, or difficult. One thing is certain, selling yourself as a carpet cleaner when your clients are being 'educated' about the Bait 'n Switcher can make it difficult. Time for a little educating of your own.
The Carpet Cleaning Triangle of the Homeowner, the employee and the business owner is a complex tangle of conflicting priorities and emotions. Your success will be defined by how well you balance the needs of all parties involved.
While cleaners continue to ask for bells and whistles - which manufacturers are willing to provide - the move seems to be on offering vacuums that offer less of the spectacular, with more emphasis on durability and reliability.