In recent years, the floor care industry has seen a surge of marketing programs that are being offered. While many cleaners come up with their own marketing programs, it’s like anything else in life—knowledge is power, and the more you know, the more likely you are to succeed. Keeping that in mind, ICS decided to look at several different marketing programs, and their creators.
I have been in the floor care maintenance field for some 29 years now and I wish to praise as much as I possibly can your recent article by Stanley Hulin in the December 2000 issue of ICS. In fact, I want to shout from the rooftops, “Thank you Mr. Hulin” for your praise of the hard floor care technician.
Hotels, casinos and other hospitality venues have unique floor care needs, and image is a high priority. They are often open 24/7/365 with regular traffic in nearly all areas of the facility from both guests and staff. Shopping malls, restaurants and many retail stores face similar challenges since these facilities depend on a “hospitality experience” to attract customers.
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.