- THE MAGAZINE
Yep, your resident curmudgeon Steve Toburen weighing in here with his usual contrarian view.
When we were putting together the ICS 50th anniversary issue last February (www.icsmag.com/50), I remember speaking with Claude Blackburn about his early days in the industry.
I was a real dummy back in the Dark Ages (1969) when I started my first cleaning business!
Every industry has its challenges, and when we were putting together this “People and Perspectives”-themed issue, we wanted to highlight some of issues that are particularly relevant to the cleaning and restoration industry.
You might have heard the quote, “Those who can’t do, teach.” That’s hardly the case in the cleaning and restoration industry.
There are five key marketing strategies you should strongly consider doing in your cleaning business.
Traditionally in the carpet cleaning industry, it’s the women who are the target customers, not the owners, cleaners and educators. But women are playing a more prominent role today than ever before in the cleaning and restoration sectors.
Are you curious about today’s equipment and services trends in the cleaning and restoration industry? You’ve come to the right place.
Have you ever taken a call from a perspective customer where they ask you a question and before you know it you are saying words like extraction, surfactant, truckmount, encapsulation, or (heaven forbid) deflocculation?