Featured Stories

How to Market the Benefits of Your Cleaning System

By John Braun
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It doesn’t matter which cleaning system you use. Truckmount, portable extractor, bonnet cleaning and encapsulation are all the same in the eyes of most consumers.


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Truckmounts or Portables? That is the Question

Each type of equipment serves a purpose and has a place in the industry
By Robert Kravitz
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When it comes to the pros and cons of truckmount systems and portable carpet extractors, the discussion can get a bit dicey.


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Just Git’er Done! Part I: On Website Development and SEO

“Above all, don’t lie to yourself…” Fyodor Dostoyevsky
By Steve Toburen
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No one is a better (or more prolific) procrastinator that me. And it is no secret that putting things off in business can be bad. But there is a much more insidious danger out there than procrastination!


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Previewing the 2014 Experience Conference and Exhibition

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The Experience Conference and Exhibition is leaving its former location in Florida for the Lone Star State, as the 2014 event will be held from April 24-26 at the Embassy Suites Convention Center and Spa in the Dallas/Frisco area.


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Pumps 101: An A-to-Z Guide on the Heart of the Truckmount

By Rick McDonald
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Pumps are the heart of the truckmount, yet are somewhat of the unsung hero when it comes to making a truckmount tick.


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Many Names, One Purpose: Faster More Effective Cleaning

Presprays. Preconditioners. Traffic lane cleaners.
By Doyle Bloss
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It goes by many names, but whatever you call it, it is the main cleaning solution in hot water extraction carpet cleaning, and a key part of most all carpet cleaning methods.


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The 5 Levels of Being a Phenomenally Successful Person

By Howard Partridge
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Over the past several years, I’ve taught my coaching members 5 steps to becoming a phenomenally successful person. This teaching gets more response from them than any other, including the business training.


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Pin, Pin-less and RH: Weighing Your Moisture Meter Options

By Grete Heimerdinger
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Visible signs of water damage and moisture intrusions are easily recognized.


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RFID to ATP to GPS and More: Innovation and Advances in Cleaning and Restoration

Thermal imaging, ATP testing, RFID and GPS: How they can help your business
By Eric Fish
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By now, you should know the value of carrying a thermal imaging camera in your restoration toolbox, as it allows you to see exactly where the water is and exactly how far it has spread in a particular water loss to better assess the situation.
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Innovative Marketing and the Five “M’s”

The first thing you want to have in your plan is a goal.
By Howard Partridge
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When most cleaners think about marketing and especially “innovation,” they’re focused on the next “strategy” or tool rather than taking an overall look at their marketing approach.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
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ICS Cleaning Specialist Magazine

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2014 August

The August issue of ICS features stories on carpet mold, good training, marketing for cleaners, traffic lane cleaning, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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