Featured Stories

Get Smart

You absolutely need to know what you are doing for production efficiency which translates into profit!
By Steve Toburen
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I was a real dummy back in the Dark Ages (1969) when I started my first cleaning business!


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Executive Perspective: Addressing Industry Challenges

What is the biggest challenge or some of the biggest challenges facing the industry today and what are you doing about them?”
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Every industry has its challenges, and when we were putting together this “People and Perspectives”-themed issue, we wanted to highlight some of issues that are particularly relevant to the cleaning and restoration industry.


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Are You in the Know? Examining Industry Training Programs

Here’s an overview of four of the biggest training programs in the industry, told from the perspectives of the people who have attended the courses and seen their businesses benefit accordingly
By Eric Fish
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You might have heard the quote, “Those who can’t do, teach.” That’s hardly the case in the cleaning and restoration industry.


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5 Marketing Strategies You Should be Doing (But Probably Aren’t)

The key is to have your hand in more than one strategy and not put all your marketing “eggs” in one basket.
By John Braun
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There are five key marketing strategies you should strongly consider doing in your cleaning business.


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Women in Cleaning and Restoration

This feature will highlight several of these women who are – and are continuing – to shape the industry as we know it.
By Eric Fish
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Traditionally in the carpet cleaning industry, it’s the women who are the target customers, not the owners, cleaners and educators. But women are playing a more prominent role today than ever before in the cleaning and restoration sectors.


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The 2013 ICS Market Trends Study

We targeted 5,780 active, qualified ICS Cleaning Specialist subscribers in order to gauge current and future usage and purchasing trends of carpet cleaning and restoration chemicals and more
By Eric Fish
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Are you curious about today’s equipment and services trends in the cleaning and restoration industry? You’ve come to the right place.


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Creating Positive Experiences: It’s the Little Things that Make a Big Difference

Once you are on the job, you have the opportunity to really show that you care
By Gordon Hanks
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Have you ever taken a call from a perspective customer where they ask you a question and before you know it you are saying words like extraction, surfactant, truckmount, encapsulation, or (heaven forbid) deflocculation?


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How Do You Diversify? A Look at Some Highly-Effective Add-Ons

Deck cleaning, leather cleaning/repair and wood floor cleaning...
By Eric Fish
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Haugland Bros. Carpet and Wood Care (Naperville, IL) can do two things for your deck: protect your investment in wood and transform an ugly, dirty deck into a neighborhood masterpiece.


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Rug Repair: How to Deal with Worn Fringes

Customers are often very concerned about fringe appearance, as they want them white and clean
By Aaron Groseclose
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Rugs are, to a great extent, fashion. The current trend is away from fringe. However, the majority of rugs coming into wash plants have fringe.


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Five Things to Know about Air Duct Cleaning

Duct cleaning is an important service, especially applicable to customers with allergies.
By Eric Fish
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Air duct cleaning is becoming an increasingly popular add-on among carpet cleaning businesses today.


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Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view

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