Web Exclusive Stories
February 9, 2009
Looking through the lens of early 2009, every year seems to fall under the category of “the good old days.” Yet as I revisited an article I wrote for ICS in the summer of 2006, it seems we had problems that appeared to be insurmountable at that time.
January 29, 2009
“How do you eat an elephant?”
The elephant is, of course, a huge, overwhelming project. You know the answer: A bite at a time. The next question, then, is, “But where do I start?” The answer: it doesn’t matter.
January 18, 2009
Why should a carpet-cleaning company have a web site? First, it's super cheap. Many companies find it's one of the best returns on their advertising dollar. But that’s not all. Not by a long shot.
January 8, 2009
Having been born in the late 1940s, my peers and I have had the luxury of being the focus of society our whole life. Boomers were the largest generation ever born, dwarfing the 45 million Gen X kids that were a result of the baby bust. At each life stage, from babies to teens to 25-34 and up, society focused on that demographic.
December 30, 2008
I use Coffee-mate "creamer" in my coffee. I love it and use it by the dump-truck load. This morning - darn it - I was all out, and resorted to the healthier, but less appealing, coffee whitening alternative: milk. I carried my cup into my office, sat down at my desk, spun around in my chair...and knocked over my coffee. Read More
December 16, 2008
What does your marketing plan look like for 2009? Are
you doing the same marketing you did in 2008? If you had your best year ever,
by all means do it all over again. But otherwise, you're in for a big surprise.
December 10, 2008
In 1915 the Root Glass Company of Terre Haute, Ind., was given a project to design and manufacture a product that was so unique that a person could identify it in pitch-black darkness by touch. That product was the Coca-Cola bottle.
December 1, 2008
When I was a new mother, I remember calling my mom in tears. “I’ve fed him, changed him, rocked him, sung to him…and he just won’t go to sleep,” I said. “What do I do now? I can’t take his crying anymore.” I couldn’t take my crying anymore either.
November 20, 2008
A nice older gentleman stopped by my
office the other day. He was well
dressed and well spoken. He seemed
to fit our typical client profile.
He said, "I've been meticulously reading your ads in the newspaper
and I wanted to stop by for a quote." I smiled and breathed a sigh of relief. This guy should be an easy sell, like most of the prospects from our newspaper ads.
November 14, 2008
I recently finished reading “The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up” by Norm Brodsky and Bo Burlingham. It struck a note because, as I write this, the world economy is on the cusp of an agonizing global depression. Read More