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Ask Steve: How Can I Match the Marketing Muscle of the National Franchises?

Many of the “national big boys” are really great marketing companies that just happen to clean carpets.


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Ask Steve: How Can I Increase Bookings Over the Phone?

It is extremely hard to differentiate yourself over the phone.


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Ask Steve: How Can I Pull in Prospective Customers at a Home Show?

When you present your company correctly at a home or trade show, people can pre-experience your service

Reflecting back on our home shows, they were exhausting affairs but extremely rewarding. 


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Ask Steve: How Can I Motivate Adjusters and Agents to Refer Me?

Let’s focus on what adjusters and agents want from a restoration company.

The logical question is: “How can you HELP adjusters?”


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Ask Steve: Should we be Charging for Complex Spot Removal?

“It all depends!” So let me share a few thoughts…

I do suggest working most spotting into the price of the cleaning. How? By just quoting a bit more for the total job. 


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Ask Steve: How Can I Avoid Being Taken Advantage Of?

By gifting your prospect the spotter before they decide on who will do their cleaning, you are using the principle of reciprocity. 


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Ask Steve: How Can I Avoid Surprising a Customer with Price?

We set up an appointment for the cleaning and upon arriving and I asked for a “tour” of what she wanted cleaned. I measured, figured the price and when I gave it to her she had a shocked look on her face!


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Ask Steve: Can I Get Stores to Sell My Custom Spotter Bottles?

A personalized spotter bottle with free lifetime replacement policy was the single best marketing idea I ever had

Here are some other ideas on how to get your free lifetime replacement spotters into the hands of your clients and prospective customers:


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Efflorescence 101: Identifying, Cleaning and Preventing the Substance

This piece will take a closer look at efflorescence, including what causes it, how to prevent it and how to clean it.

Tile often requires regular sweeping, vacuuming and damp mopping to maintain a like-new appearance.


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Winning the Battle Against Carpet Odor

Removing odor from carpet is a constant challenge for the cleaning professional.

While carpeted surfaces provide facilities and households with comfortable indoor environments, they also serve as a very strong magnet for foul odors.


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine

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2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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