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Ask Steve: How Can I Improve My Commercial Sales Calls?

“The hardest door to make it through is your own!”
By Steve Toburen
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Here's what we suggest to our SFS members for maximum results and return on their time invested: 


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Prepare Now to Stay Busy This Winter

Consumer pockets are tight once the Christmas credit card bills roll in at the beginning of January
By John Braun
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 Once December 24th hits, most companies need to have a different marketing plan to keep busy. This is especially true for cleaners in the north where it can be difficult to get clients during winter, but even if you operate in a warmer area, January and February can still be tough months. 


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Ask Steve: How Can I Land the Real “Big Jobs?”

"It never hurts to ask."
By Steve Toburen
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So the fastest, easiest and certainly the quickest marketing you will ever do is to pick one morning a week to make 15-20 sales calls.


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Ask Steve: How Important is Being Personable to Building Relationships with Clients?

Most carpet cleaners enter this business with a "technician mentality" and never rise above it
By Steve Toburen
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One of the cornerstone principles of SFS is the “80% Rule” which states, “80% of how the customer decides whether you did a ‘good job’ or a ‘bad job’ is based on how they feel about the person actually doing the work.” 


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Rug Repair Part 6: Torn Corners and How to Repair the Problem

Corner repairs are probably one of the most common “rug fixes” needed by your customers.
By Aaron Groseclose
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Area rug corners get a lot of wear and tear. Foot traffic across corners is particularly damaging.


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Employee Background Checks – How Far Should You Go?

The service industry is made up of many trustworthy, hard working individuals who are dedicated to protecting the health and safety, as well as valuable furnishings of many people
By Jeff Bishop
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At least once every year, I’m reminded of an article that I penned over a decade ago.


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Ask Steve: What’s the Best Way to Work in Snowy Conditions?

With 16 employees and four truckmounts out there every day, I too dreaded the white stuff.
By Steve Toburen
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Here are a few of the logistics we used to survive (and prosper) in the winters.


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Ask Steve: Should I Ask Permission to Park in the Customer’s Driveway?

The goal here is to stage manage the entire “getting to know your client” process to consistently produce as many positive moments of truth as possible.
By Steve Toburen
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No one is going to refuse you permission to park close to their house. However, by you asking permission, the homeowner feels in control and this is very important.


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7 Social Media Sites Your Business Needs to be on Today (Examples Included)

You don't need to spend dozens of hours a week on social media. If you do it right, one or two hours per week are all you need.
By John Braun
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Your social media plan should start with Facebook. But it surely should not end there. What if I told you there were other social media sites that are just as important and some even more important for your cleaning business marketing?


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Just Ask Jess: How Can I Make More Money During the Upcoming Slow Season?

Up-selling deodorizer is one of the easiest, low cost/high profit up-sales we cleaners have
By Jessika James
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How can you make more money on the job? That’s easy! Start practicing the art of up-sales! 


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
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ICS Cleaning Specialist Magazine

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2014 August

The August issue of ICS features stories on carpet mold, good training, marketing for cleaners, traffic lane cleaning, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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