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Vacuuming Carpet – Why it Matters: Part II

For years, I have maintained that neither carpet owners nor professionals vacuum carpet effectively

Fifty-five minutes of vacuuming. 


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Ask Steve: How Specific (and Personal) Should I be in Naming my Company?

A few observations on naming your business...


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Marketing Tips to Get Water Damage Jobs When Severe Weather Strikes

Floods can come at any time. When they come, will your company be ready?

Here's my story of a recent flood catastrophe in Pensacola, FL I personally experienced and how my cleaning company handled it:


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Ask Steve: What Was the Dumbest Thing You Ever Did?

Let me tell you about one of my first dumb stunts...


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Ask Steve: How Much is “Too Much” to Pay Cleaning Techs?

I am firmly convinced as an industry we do not nearly pay our technicians well enough

If you are paying marginal wages don’t be surprised if you get marginal workers.


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Vacuuming Carpet - Why it Matters: Part I

I spent 55 minutes vacuuming my carpet at home yesterday. Fifty-five minutes!

 Having attended a number of indoor environmental quality (IEQ) courses in the past few years, and having taught that subject for several years myself, I’m what you’d call a little paranoid about household maintenance and cleaning.  


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Ask Steve: After a Failed Past Attempt, How Can I Start a Successful Cleaning Business?

You will be successful if you truly want to be. We will all be rooting for you. 


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Ask Steve: How Do I Set Myself Apart from Well-Established Competition?

Marketing (and sales) should be a continuous process year-round

Virtually all marketing “works.” The key is to a) do something, b) test the response and then c) do it regularly! 


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Ask Steve: What’s Your Take on Business Borrowing and Debt?

There are very few successful companies that don't borrow to expand.

If there was a business expansion that I was convinced would far out-produce the expense of a loan – I would go for it. 


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Ask Steve: How Can I Handle the “How Much” Question Over the Phone?

It is so darn frustrating to know that you truly are the best in town, to truly wish to be of service and to know that you give excellent value for the money and then to get blown off course with the good old "How much?" over-the-phone question!


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.

Podcasts

While winter is considered the "slow season" for carpet cleaners, it can also be a season of great opportunity. In this episode of The Hitman Advertising Show, John Braun offers advice for keeping revenue consistent during the cold weather months so you're thriving - and not just surviving - the winter.
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ICS Cleaning Specialist Magazine

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2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

STAY CONNECTED

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view