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Prepare Now to Stay Busy This Winter

Consumer pockets are tight once the Christmas credit card bills roll in at the beginning of January

 Once December 24th hits, most companies need to have a different marketing plan to keep busy. This is especially true for cleaners in the north where it can be difficult to get clients during winter, but even if you operate in a warmer area, January and February can still be tough months. 


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Ask Steve: How Can I Land the Real “Big Jobs?”

"It never hurts to ask."

So the fastest, easiest and certainly the quickest marketing you will ever do is to pick one morning a week to make 15-20 sales calls.


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Ask Steve: How Important is Being Personable to Building Relationships with Clients?

Most carpet cleaners enter this business with a "technician mentality" and never rise above it

One of the cornerstone principles of SFS is the “80% Rule” which states, “80% of how the customer decides whether you did a ‘good job’ or a ‘bad job’ is based on how they feel about the person actually doing the work.” 


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Rug Repair Part 6: Torn Corners and How to Repair the Problem

Corner repairs are probably one of the most common “rug fixes” needed by your customers.

Area rug corners get a lot of wear and tear. Foot traffic across corners is particularly damaging.


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Employee Background Checks – How Far Should You Go?

The service industry is made up of many trustworthy, hard working individuals who are dedicated to protecting the health and safety, as well as valuable furnishings of many people

At least once every year, I’m reminded of an article that I penned over a decade ago.


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Ask Steve: What’s the Best Way to Work in Snowy Conditions?

With 16 employees and four truckmounts out there every day, I too dreaded the white stuff.

Here are a few of the logistics we used to survive (and prosper) in the winters.


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Ask Steve: Should I Ask Permission to Park in the Customer’s Driveway?

The goal here is to stage manage the entire “getting to know your client” process to consistently produce as many positive moments of truth as possible.

No one is going to refuse you permission to park close to their house. However, by you asking permission, the homeowner feels in control and this is very important.


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7 Social Media Sites Your Business Needs to be on Today (Examples Included)

You don't need to spend dozens of hours a week on social media. If you do it right, one or two hours per week are all you need.

Your social media plan should start with Facebook. But it surely should not end there. What if I told you there were other social media sites that are just as important and some even more important for your cleaning business marketing?


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Just Ask Jess: How Can I Make More Money During the Upcoming Slow Season?

Up-selling deodorizer is one of the easiest, low cost/high profit up-sales we cleaners have

How can you make more money on the job? That’s easy! Start practicing the art of up-sales! 


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Ask Steve: How Can I Fend Off a New Competitor Who is Trying to Steal My Customers?

Stay the course, don’t panic and focus on branding your company is a start.

 More years ago than I care to remember, a new carpet cleaner came to my town. I met him, and while he was civil to me, I could tell he was both intensely competitive and very insecure. Bad combination! I'll call him "George." 


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine

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2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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