As a business coach, one of the biggest issues I see is that owners are held hostage by employees who keep the owner in a constant state of fear and stress. As a business owner, I can attest to this problem stifling my own business for years.

Are you getting cleaning jobs online? Maybe some, but not as many as you’d like? Here are some ways to get free cleaning jobs with social media.

When you first entered the business world as an owner, the idea of being your own boss and working the hours you wanted to work seemed so appealing, along with not having to answer to anyone. 

With the path to economic recovery still uncertain, all types of facilities are feeling the budget squeeze for maintenance staffing and cleaning-equipment purchases.

The people who have already used you are the most likely people in the world to call you again. So why spend your entire advertising budget attempting to pull in people who don’t know who you are? Spend some of your dollars on your current clients.

Attitudes seem to slump with the sales figures. As business owners, we love to discuss ways to improve our employees’ attitudes. Throw a party! Tell inspiring stories at the company meeting! Put Successories posters on the wall! Give ‘em a pep talk.

SEO is short for search engine optimization. SEO companies exist to get your website ranked high in search engines like Google.

But cleaning companies should be cautious: Know what you're paying for before hiring an SEO company.

The trick to being the highest-priced company in town and having plenty of business is getting customers to fall in love with your services. An ecstatic customer wants to give you money and does not let price stand in the way.

Google, the world’s largest search engine, accounts for slightly more than 50% of all searches made on the net. So when most people think of online searches, they think of Google.

But what is “Adwords?”

You know you have to train your employees, right? Training is a funny word.  It gets used a lot, especially by frustrated business owners.  But few people know what it means.  Does it mean “motivating”?  Does it mean “confidence building”?  Does it mean hitting employees with a newspaper or dangling a carrot?