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Are You Offering Spot Removers and Carpet/Fabric Protectors? If Not, You Should Be

I’m going to make it easier and put an additional $10,000, $50,000 or maybe even $100,000 into your pocket over the next 12 months

Have you ever held a job where you get a call from the boss and he says in a gruff voice, “Please come to my office.” 


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Ask Steve: When Should I Move My Cleaning Business Into Commercial Office Space?

The worst is to wind up in the middle as in “too big” for your house but “too small” for a separate off-site office

Give serious thought to the advantages of buying your own property and becoming your own landlord.


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Ask Steve: When Should I Tell the Customer About Adding Protector?

as long as you deliver at least as much as you promised for the price you promised, there is nothing wrong in giving additional options in the home.

 I “promote” protector because I believe it is in your best interests to sell and apply this product.


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Antimicrobials on Carpet – Good or Bad Idea?

On the surface, this may seem like a good idea, as well as a good source of potential income for professional carpet cleaners

Increasingly, home and business owners are expressing their desire to live in a more sanitary environment. Inquiries abound about the need to treat carpet with antimicrobials, disinfectants and sanitizers. But is that a practical idea?  


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Just Ask Jess: What is the Difference Between an Oxidizer and a Reducer?

Both oxidizers and reducers can be formulated as dye and pigment stain removers

What is the difference between an ‘oxidizer’ and a ‘reducer’? Which product should I use for a blue Gatorade stain?


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Ask Steve: Am I Wrong to Do Over-the-Phone Pricing and Booking, Compared to In-Person Estimates?

When pricing over the phone, you have a double challenge.

Investing your time for maximum return is very important. In fact, at no time in your business will your time be more important right now than during your start-up phase. 


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Ask Steve: Should I Sell Tangible “Add-On” Items in the Home?

Remember that the average tech has very limited selling skills

We used to putz around with selling spotter kits, groomers, entrance mats, vacuum cleaners, (and bags for them) plus furnace filters, etc.


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Phenomenal Marketing Systems: Part 1

Regardless of the type of marketing you do, it must increase sales

 A phenomenal marketing system consistently produces your perfect target prospect.  


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Ask Steve: What’s the Best Way to Deal with Client “Referral Blackmail?”

Above all else, when you substantially raise your pricing, communication beforehand is the key

A saying we use a lot in SFS, Questioning, is "Always run your business based on the emotions of the customer but never make business decisions emotionally."


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Ask Steve: What Can I Do to Generate Regular Cash Flow?

Busy in summer and dead in winter? Here's tips on how to combat that.

 This up and down lifestyle adds enormous stress. 



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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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