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Ask Steve: When Should I Tell the Customer About Adding Protector?

as long as you deliver at least as much as you promised for the price you promised, there is nothing wrong in giving additional options in the home.
By Steve Toburen
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 I “promote” protector because I believe it is in your best interests to sell and apply this product.


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Antimicrobials on Carpet – Good or Bad Idea?

On the surface, this may seem like a good idea, as well as a good source of potential income for professional carpet cleaners
By Jeff Bishop
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Increasingly, home and business owners are expressing their desire to live in a more sanitary environment. Inquiries abound about the need to treat carpet with antimicrobials, disinfectants and sanitizers. But is that a practical idea?  


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Just Ask Jess: What is the Difference Between an Oxidizer and a Reducer?

Both oxidizers and reducers can be formulated as dye and pigment stain removers
By Jessika James
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What is the difference between an ‘oxidizer’ and a ‘reducer’? Which product should I use for a blue Gatorade stain?


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Ask Steve: Am I Wrong to Do Over-the-Phone Pricing and Booking, Compared to In-Person Estimates?

When pricing over the phone, you have a double challenge.
By Steve Toburen
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Investing your time for maximum return is very important. In fact, at no time in your business will your time be more important right now than during your start-up phase. 


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Ask Steve: Should I Sell Tangible “Add-On” Items in the Home?

Remember that the average tech has very limited selling skills
By Steve Toburen
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We used to putz around with selling spotter kits, groomers, entrance mats, vacuum cleaners, (and bags for them) plus furnace filters, etc.


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Phenomenal Marketing Systems: Part 1

Regardless of the type of marketing you do, it must increase sales
By Howard Partridge
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 A phenomenal marketing system consistently produces your perfect target prospect.  


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Ask Steve: What’s the Best Way to Deal with Client “Referral Blackmail?”

Above all else, when you substantially raise your pricing, communication beforehand is the key
By Steve Toburen
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A saying we use a lot in SFS, Questioning, is "Always run your business based on the emotions of the customer but never make business decisions emotionally."


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Ask Steve: What Can I Do to Generate Regular Cash Flow?

Busy in summer and dead in winter? Here's tips on how to combat that.
By Steve Toburen
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 This up and down lifestyle adds enormous stress. 



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Diversification: Are You in the “Yes” Business?

Marketing yourself has as much to do with what you can do for your customers while you’re at their location - or through special requests - as it does with advertising your services
By Hank Unck
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Every time you can say “yes” to a customer’s requests for additional services, you increase your profit potential and reinforce a relationship that virtually guarantees repeat business, because you become more valuable to them. 


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Ask Steve: How Can I Get Clients to Call Me Again?

Many carpet cleaners struggle with this oh-so-very-important concept
By Steve Toburen
One Comment

At the dentist, as you pocket your credit card, what does the receptionist always ask you after paying your bill? That’s right! “What day of the week will be best for your next visit?” You meekly ponder the question and say, “Tuesdays are good for me.”


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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