Google, the world’s largest search engine, accounts for slightly more than 50% of all searches made on the net. So when most people think of online searches, they think of Google.

But what is “Adwords?”

You know you have to train your employees, right? Training is a funny word.  It gets used a lot, especially by frustrated business owners.  But few people know what it means.  Does it mean “motivating”?  Does it mean “confidence building”?  Does it mean hitting employees with a newspaper or dangling a carrot?

Whether it is visible or not, most everyone is aware that concrete is quite prevalent in both residential and commercial construction. However, a problem can develop-and far more frequently than is often realized-when moisture is released from the concrete.

Quite simply, turnkey means that if someone bought your business, they would be able to open the door on Day One and the business would run without the new owner’s input. In other words, the dream business. You own the company, make the profits and don’t have to work if you choose not to. 

What about letting some of your sales-phobia boil to the surface? Let it bubble up. Take a look at it and ask if it serves you any longer. You can let it go. You can release your limiting beliefs and change your thoughts.

“Who was that carpet cleaner we hired last year? What was his company's name?”

This may come as a shock to you, but most of your clients don't remember who you are. It doesn't matter how thrilled they were with the job you did, they just can't remember you.

I have had two businesses in my life, and I can honestly say that I have run them basically stress-free, even though in 35 years I have had my share of ups and downs.

Your clients are online. Many of them search the Internet to find a cleaning company instead of picking up the old Yellow Pages. Blogging is an important way to make sure it’s your company they connect with.

Which works better in advertising: Paris Hilton in a bikini or a cute baby? Is there really such a thing as subliminal advertising and does it work? Are logos worth the cost?

It is the natural order of things. We are the sandwich generation…sandwiched between growing kids and growing-older parents.