Carpet Cleaning Business Management

Ask Steve: Should I Ask Permission to Park in the Customer’s Driveway?

The goal here is to stage manage the entire “getting to know your client” process to consistently produce as many positive moments of truth as possible.

No one is going to refuse you permission to park close to their house. However, by you asking permission, the homeowner feels in control and this is very important.


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Just Ask Jess: How Can I Make More Money During the Upcoming Slow Season?

Up-selling deodorizer is one of the easiest, low cost/high profit up-sales we cleaners have

How can you make more money on the job? That’s easy! Start practicing the art of up-sales! 


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Ask Steve: How Can I Fend Off a New Competitor Who is Trying to Steal My Customers?

Stay the course, don’t panic and focus on branding your company is a start.

 More years ago than I care to remember, a new carpet cleaner came to my town. I met him, and while he was civil to me, I could tell he was both intensely competitive and very insecure. Bad combination! I'll call him "George." 


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Ask Steve: What’s the Best Way to Get More Commercial Carpet Cleaning Accounts?

It can be intimidating making sales calls and meeting with company executives about your services.

I was scared to death when it came to making sales calls on people twice my age and twenty times my income! And yet I personally developed virtually all of those almost $400,000 per year in regular commercial accounts!


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Ask Steve: What Should I Leave Behind After an In-Home Estimate?

Always try to leave behind lots of positive "moments of truth"

The very best thing to leave behind is a customer- approved work order with a work date filled in! 


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Ask Steve: How Big Should I Get?

The absolute worst business model is to be "in-between."

Let’s look at your two big options going forward:


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The More Things Change the More they Remain the Same

“Imagination plus innovation equals realization.” — Denis Waitley

Yep, your resident curmudgeon Steve Toburen weighing in here with his usual contrarian view.


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Ask Steve: Why am I Not Making the Money I Thought I Would?

If you were like me in the beginning, you determined what the “going price” was and then charged a little less. Wrong!

If you aren’t making a decent living after 18 months in business, it can only be one or more of these three problems: A) You aren’t charging enough, B) you aren’t doing enough volume or C) you are expecting too much too soon. 


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Ask Steve: How Should I Letter My Cleaning Vans?

One huge mistake cleaners make with wraps is they put too much on their vehicle

 Great to hear you are growing and are focused on your marketing. Too many carpet cleaners aren’t doing either one! 


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Ask Steve: How Can I Keep my Techs from Doing “Side Work?”

Let’s analyze how to make it difficult to steal from you

So how do you stop this thievery? The short answer - you can't. Not completely. You can and should make it harder to steal than not steal, but in the final analysis many techs currently are doing it. 


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Janitorial Work

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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