- THE MAGAZINE
Every time you can say “yes” to a customer’s requests for additional services, you increase your profit potential and reinforce a relationship that virtually guarantees repeat business, because you become more valuable to them.
At the dentist, as you pocket your credit card, what does the receptionist always ask you after paying your bill? That’s right! “What day of the week will be best for your next visit?” You meekly ponder the question and say, “Tuesdays are good for me.”
"Mrs. Jones, would you like me to reapply your carpet protection today?"
About 29 years ago, I married into an Italian family from New Jersey. Being from Alabama myself, I didn’t realize that when you marry into an Italian family, instead of getting wedding presents, you get cash!
Think about how you would like the client’s carpets “prepped” before you arrive. Do you want the furniture moved off the carpet? Or just have the “decks cleared for action” by the homeowner moving the small and breakable items off the furniture? Do you want the carpets pre-vacuumed before you arrive?
You want to develop a professional relationship and yet if the customer takes it to an inappropriate level then you risk offending them and creating a negative cheerleader.
Steve and ICS want to consult for you! For a personal reply, write Steve HERE with your questions, problems, struggles and challenges!
How do you do this, especially for someone who is already swamped actually producing the work as a solo owner-operator?
If the “boutique owner-operator” scenario just isn’t for you, then your other business route is to grow your company so it can run without you.
So this ICS issue has all sorts of intriguing ways to diversify your company. Great! The more niche services you can offer the better! Here’s why…