Management

Low-Risk, High-Reward: Duct Cleaning

May 1, 2012

What if I said you could potentially double or triple your profits on each job? Would you be interested?

 


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Going Mobile With Your Cleaning Website

May 1, 2012

Mobile Internet is now one of the key media outlets consumers use to find local businesses.

 


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The Four "M's" of Marketing

April 2, 2012

Are you breathing a sigh of relief that winter is finally over? Are you relieved that now your phone is ringing? While the doldrums of winter and the lack of phone calls is still a recent memory, let me encourage you to avoid the same trap next year by ramping up your marketing while you are busy.


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The Difference Between Price and Cost

April 2, 2012
When I speak to realtors or referral sources or prospects, I always emphasize the difference between price and cost. Your clients need to know there is a huge difference and they ought to know what the difference is.

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Dominate the Web with Mini-Sites

April 2, 2012

Your cleaning company can pop up all over the search engines with this strategy. But first you’ll need to learn these few tricks. Last month I wrote about using blogs to get more clients. One option for blogging is the use of mini-websites, or mini-sites.


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Avoid Complacency While Captaining Your Ship

April 1, 2012

We have all heard the phrase “a comfortable routine.” And yes, there is no question that we are all creatures of habit. This productive routine can be a great thing. After all, all human beings function better following a predictable path through life.


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How to Prosper in Tough Times

March 1, 2012
These are tough times. This “Great Recession” has ripped apart families, foreclosed on countless homes and destroyed the net worth of millions.
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The Phenomenal 747 Business Model - Part III

March 1, 2012

So far in this series, I have shared that the first “7” in the 747 Business Model stands for the 7 Areas of a Phenomenal Life, and that the “4” stands for the 4 Pillars of a Phenomenally Successful Business. Finally, the second “7” stands for the 7 Steps of Implementation and the first of these steps is “Inspiration.”


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Blogging Your Way to More Business

March 1, 2012
Blogging is a great way to communicate with your clients and prospects. In case you’re wondering, a “blog” is a web log that allows you to create an online journal about a particular theme.
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The Phenomenal 747 Business Model - Part II

February 13, 2012

Last month I shared the first part of my 747 Business Model, the 7 core areas of life. I shared the one and only reason your business exists: to help you achieve your life goals.


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The Experience Spring 2013

See all the sights from Clearwater Beach for the inaugural Experience Conference and Exhibition, held from April 17-20, 2013.

THE MAGAZINE

ICS Cleaning Specialist Magazine

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2013 April

Take a look at the brand new April 2013 issue with features on Marketing, Rug/Carpet Cleaning, and Hard Floor Maintenance.
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ICS Strategy Poll

What, if any, strategies did you take to “bust out of any winter lull?”
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THE ICS STORE

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Upholstery & Drapery Cleaning

Upholstery and Drapery Cleaning - Don’t let the name fool you. This is the industry’s only book covering dozens of household fabrics.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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