Management

The Phenomenal 747 Business Model - Part II

February 13, 2012

Last month I shared the first part of my 747 Business Model, the 7 core areas of life. I shared the one and only reason your business exists: to help you achieve your life goals.


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Creating Adjuster Cheerleaders - Part II

February 7, 2012

“What we prepare for is what we shall get.” – William Graham Sumner


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Bane-Clene: 50 Years and Counting

February 1, 2012
It is not often that a company reaches 50 years in any industry, and I am honored to be writing about Bane-Clene and its founder, Bill Bane, Sr., a true pioneer of our trade.

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Creating Adjuster Cheerleaders - Part I

January 13, 2012
“If you give people what they want then you’ll get what you want.” – Sam Walton
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The Phenomenal 747 Business Model - Part I

January 12, 2012
I recently had an amazing opportunity to go to Seattle with the world’s No. 1 leadership expert, Dr. John C. Maxwell.

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Love Those Dry Erase Boards

January 4, 2012
Twelve years ago, I was cleaning a commercial carpet and I was intrigued by all the dry erase boards all over the office.
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Your "Ultimate Marketing Hub"

December 19, 2011
It isn't exactly a secret: making a carpet look clean is easy. Getting your phone to ring is hard, and it's getting harder! Last month we looked at developing market hubs, businesses that refer their customers to you and vice-versa.
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Know Your Customer, Know Yourself

December 14, 2011
You probably don't know Paul Kelly. He retired from my company a year ago, having worked for me for the last 14 years. Previous to that, he worked as a professional carpet cleaner since 1985.
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Google Adwords and PPC

December 12, 2011
Over the last few years I've written a few ICS Web Exclusives about Google Adwords, but there are some new things you should be aware of if you're spending money on Adwords.
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How to Get OPM

November 22, 2011
Gordon Gekko made the acronym “OPM” famous in the movie Wall Street by going after “Other People’s Money.” But you need to focus on a different OPM: Other People Marketing…for you!
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The Experience Spring 2013

See all the sights from Clearwater Beach for the inaugural Experience Conference and Exhibition, held from April 17-20, 2013.

THE MAGAZINE

ICS Cleaning Specialist Magazine

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2013 April

Take a look at the brand new April 2013 issue with features on Marketing, Rug/Carpet Cleaning, and Hard Floor Maintenance.
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ICS Strategy Poll

What, if any, strategies did you take to “bust out of any winter lull?”
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THE ICS STORE

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Upholstery & Drapery Cleaning

Upholstery and Drapery Cleaning - Don’t let the name fool you. This is the industry’s only book covering dozens of household fabrics.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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