- THE MAGAZINE
I was a real dummy back in the Dark Ages (1969) when I started my first cleaning business!
Every industry has its challenges, and when we were putting together this “People and Perspectives”-themed issue, we wanted to highlight some of issues that are particularly relevant to the cleaning and restoration industry.
You might have heard the quote, “Those who can’t do, teach.” That’s hardly the case in the cleaning and restoration industry.
Are you curious about today’s equipment and services trends in the cleaning and restoration industry? You’ve come to the right place.
Every time you can say “yes” to a customer’s requests for additional services, you increase your profit potential and reinforce a relationship that virtually guarantees repeat business, because you become more valuable to them.
At the dentist, as you pocket your credit card, what does the receptionist always ask you after paying your bill? That’s right! “What day of the week will be best for your next visit?” You meekly ponder the question and say, “Tuesdays are good for me.”
"Mrs. Jones, would you like me to reapply your carpet protection today?"
About 29 years ago, I married into an Italian family from New Jersey. Being from Alabama myself, I didn’t realize that when you marry into an Italian family, instead of getting wedding presents, you get cash!
Think about how you would like the client’s carpets “prepped” before you arrive. Do you want the furniture moved off the carpet? Or just have the “decks cleared for action” by the homeowner moving the small and breakable items off the furniture? Do you want the carpets pre-vacuumed before you arrive?
You want to develop a professional relationship and yet if the customer takes it to an inappropriate level then you risk offending them and creating a negative cheerleader.
A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.