Carpet Cleaning Business Management

Ask Steve: Why am I Not Making the Money I Thought I Would?

If you were like me in the beginning, you determined what the “going price” was and then charged a little less. Wrong!
By Steve Toburen
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If you aren’t making a decent living after 18 months in business, it can only be one or more of these three problems: A) You aren’t charging enough, B) you aren’t doing enough volume or C) you are expecting too much too soon. 


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Ask Steve: How Should I Letter My Cleaning Vans?

One huge mistake cleaners make with wraps is they put too much on their vehicle
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 Great to hear you are growing and are focused on your marketing. Too many carpet cleaners aren’t doing either one! 


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Ask Steve: How Can I Keep my Techs from Doing “Side Work?”

Let’s analyze how to make it difficult to steal from you
By Steve Toburen
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So how do you stop this thievery? The short answer - you can't. Not completely. You can and should make it harder to steal than not steal, but in the final analysis many techs currently are doing it. 


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Ask Steve: How Can I Convert a Good Account into a Regular Maintenance Contract?

With the production speed of encapsulation you have tremendous room to discount if they sign up on a regular program
By Steve Toburen
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One of the best things I ever stumbled into was giving business managers that requested a “How much to clean these carpets?” quote from me at least three price/frequency options.


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Ask Steve: As an Owner-Operator, What Should I do Now to Retire in the Future?

It's much better to be reflecting on retirement questions at 37 than to start thinking about this stuff at 57
By Steve Toburen
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Never let anyone else define your vision of success.


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Ask Steve: How Can I Get Maximum Results from Exhibiting at a Home Show?

Early on in my career we discovered the value of home shows
By Steve Toburen
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When you exhibit at a home show you are face-to-face with thousands of prospective customers.


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Ask Steve: When Should I Move My Cleaning Business Into Commercial Office Space?

The worst is to wind up in the middle as in “too big” for your house but “too small” for a separate off-site office
By Steve Toburen
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Give serious thought to the advantages of buying your own property and becoming your own landlord.


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Ask Steve: When Should I Tell the Customer About Adding Protector?

as long as you deliver at least as much as you promised for the price you promised, there is nothing wrong in giving additional options in the home.
By Steve Toburen
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 I “promote” protector because I believe it is in your best interests to sell and apply this product.


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Ask Steve: Am I Wrong to Do Over-the-Phone Pricing and Booking, Compared to In-Person Estimates?

When pricing over the phone, you have a double challenge.
By Steve Toburen
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Investing your time for maximum return is very important. In fact, at no time in your business will your time be more important right now than during your start-up phase. 


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Ask Steve: Should I Sell Tangible “Add-On” Items in the Home?

Remember that the average tech has very limited selling skills
By Steve Toburen
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We used to putz around with selling spotter kits, groomers, entrance mats, vacuum cleaners, (and bags for them) plus furnace filters, etc.


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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