Carpet Cleaning Business Management

The Difference Between Price and Cost

When I speak to realtors or referral sources or prospects, I always emphasize the difference between price and cost. Your clients need to know there is a huge difference and they ought to know what the difference is.

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Dominate the Web with Mini-Sites

Your cleaning company can pop up all over the search engines with this strategy. But first you’ll need to learn these few tricks. Last month I wrote about using blogs to get more clients. One option for blogging is the use of mini-websites, or mini-sites.


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Avoid Complacency While Captaining Your Ship

We have all heard the phrase “a comfortable routine.” And yes, there is no question that we are all creatures of habit. This productive routine can be a great thing. After all, all human beings function better following a predictable path through life.


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How to Prosper in Tough Times

These are tough times. This “Great Recession” has ripped apart families, foreclosed on countless homes and destroyed the net worth of millions.


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The Phenomenal 747 Business Model - Part III

So far in this series, I have shared that the first “7” in the 747 Business Model stands for the 7 Areas of a Phenomenal Life, and that the “4” stands for the 4 Pillars of a Phenomenally Successful Business.


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Blogging Your Way to More Business

Blogging is a great way to communicate with your clients and prospects. In case you’re wondering, a “blog” is a web log that allows you to create an online journal about a particular theme.
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The Phenomenal 747 Business Model - Part II

Last month I shared the first part of my 747 Business Model, the 7 core areas of life. I shared the one and only reason your business exists: to help you achieve your life goals.


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Creating Adjuster Cheerleaders - Part II

“What we prepare for is what we shall get.” – William Graham Sumner


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Bane-Clene: 50 Years and Counting

It is not often that a company reaches 50 years in any industry, and I am honored to be writing about Bane-Clene and its founder, Bill Bane, Sr., a true pioneer of our trade.


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Creating Adjuster Cheerleaders - Part I

“If you give people what they want then you’ll get what you want.” – Sam Walton
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Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine

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2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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STAY CONNECTED

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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