Carpet Cleaning Business Marketing

Survive or Thrive in Winter?

My first January in business, a friendly competitor told me, “I can’t even give away carpet cleaning the first two months of the year.”


Read More

5 Steps to Results-Driven Marketing for Restoration Pros

I recognize that many of you read my article with an interest in the latest tool or accessory that makes your jobs easier and/or more efficient. As I considered this particular article, it occurred to me that without jobs, there is no need for gadgets.


Read More

Last Minute Holiday Marketing Ideas

People want and need cleaning before the holidays.

If you waited until the last minute to plan your holiday marketing, don't worry. 


Read More

Neighborhood Marketing with Every Door Direct Mail

Every Door Direct Mail, or EDDM, is a service provided by the United States Post Office. There are similar programs in Canada, but here we’ll concentrate on the U.S. mail program.


Read More

Cleaner’s Corner: How One Idaho Cleaner Beats the Winter Slow Season

Forward thinking, innovative promotions help keep operations busy during winter.

It’s the middle of November when we catch up with Jeremy Higley and there’s already six inches of snow on the ground in Boise, Idaho, the market that Higley’s business, Ultimate Carpet Cleaning (Boise), serves


Read More

Is Facebook Advertising Still Relevant?

Facebook is huge. Most of your clients visit Facebook multiple times per week.


Read More

Neighborhood Marketing With Doorknob Hangers

One of the most attractive advertising methods for cleaners is doorknob hangers - it’s quick, economical and you can target the exact clients you want.


Read More

The 3 Most Profitable Marketing Choices for Cleaners

The one question every cleaning company owner/manager should constantly ask is, “What is the best way to market my business?”


Read More

Google Wars! Why is Google De-Ranking Cleaning Websites?

For many cleaning companies, getting ranked on Google has been the best marketing return ever. The cost is minimal and a cleaning company can easily get a dozen calls each week from a good placement. 


Read More

Marketing Tips to Get Water Damage Jobs When Severe Weather Strikes

Floods can come at any time. When they come, will your company be ready?

Here's my story of a recent flood catastrophe in Pensacola, FL I personally experienced and how my cleaning company handled it:


Read More

Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.

Podcasts

While winter is considered the "slow season" for carpet cleaners, it can also be a season of great opportunity. In this episode of The Hitman Advertising Show, John Braun offers advice for keeping revenue consistent during the cold weather months so you're thriving - and not just surviving - the winter.
More Podcasts

ICS Cleaning Specialist Magazine

CoverImage

2015 Jan/Feb

The Jan/Feb ICS issue features content on cleaning services during the winter time, commercial cleaning, rug cleaning, new with rugs, marketing for restoration and new products.

Table Of Contents Subscribe

Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
View Results Poll Archive

THE ICS STORE

FinalCover.gif
The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

STAY CONNECTED

facebook_40.png twitter_40px.png youtube_40px.png

TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view