Carpet Cleaning Business Marketing

Is Facebook Advertising Still Relevant?

Facebook is huge. Most of your clients visit Facebook multiple times per week.


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Neighborhood Marketing With Doorknob Hangers

One of the most attractive advertising methods for cleaners is doorknob hangers - it’s quick, economical and you can target the exact clients you want.


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The 3 Most Profitable Marketing Choices for Cleaners

The one question every cleaning company owner/manager should constantly ask is, “What is the best way to market my business?”


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Google Wars! Why is Google De-Ranking Cleaning Websites?

For many cleaning companies, getting ranked on Google has been the best marketing return ever. The cost is minimal and a cleaning company can easily get a dozen calls each week from a good placement. 


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Marketing Tips to Get Water Damage Jobs When Severe Weather Strikes

Floods can come at any time. When they come, will your company be ready?

Here's my story of a recent flood catastrophe in Pensacola, FL I personally experienced and how my cleaning company handled it:


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Should a Carpet Cleaner Advertise on Craigslist?

Craigslist is booming with listings from carpet cleaners. Since Craigslist is a free media to put out your cleaning company’s message, many cleaners take advantage of the offering.


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How to Market a “Green” Cleaning Business

Going green is a hot topic these days. Nearly every type of company imaginable is putting on the “green” banner, so would it be wise for a small cleaning company to go green?


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The Key to a Reliable Cleaning Business

Many cleaners struggle to stay busy. Training, customer service and quality work are super important in our line of work.


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How to Market the Benefits of Your Cleaning System

It doesn’t matter which cleaning system you use. Truckmount, portable extractor, bonnet cleaning and encapsulation are all the same in the eyes of most consumers.


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Prepare Now to Stay Busy This Winter

Consumer pockets are tight once the Christmas credit card bills roll in at the beginning of January

 Once December 24th hits, most companies need to have a different marketing plan to keep busy. This is especially true for cleaners in the north where it can be difficult to get clients during winter, but even if you operate in a warmer area, January and February can still be tough months. 


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Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine

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2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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STAY CONNECTED

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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