Carpet Cleaning Business Marketing

The Key to a Reliable Cleaning Business

Many cleaners struggle to stay busy. Training, customer service and quality work are super important in our line of work.


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How to Market the Benefits of Your Cleaning System

It doesn’t matter which cleaning system you use. Truckmount, portable extractor, bonnet cleaning and encapsulation are all the same in the eyes of most consumers.


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Prepare Now to Stay Busy This Winter

Consumer pockets are tight once the Christmas credit card bills roll in at the beginning of January

 Once December 24th hits, most companies need to have a different marketing plan to keep busy. This is especially true for cleaners in the north where it can be difficult to get clients during winter, but even if you operate in a warmer area, January and February can still be tough months. 


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7 Social Media Sites Your Business Needs to be on Today (Examples Included)

You don't need to spend dozens of hours a week on social media. If you do it right, one or two hours per week are all you need.

Your social media plan should start with Facebook. But it surely should not end there. What if I told you there were other social media sites that are just as important and some even more important for your cleaning business marketing?


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Innovative Marketing and the Five “M’s”

The first thing you want to have in your plan is a goal.
When most cleaners think about marketing and especially “innovation,” they’re focused on the next “strategy” or tool rather than taking an overall look at their marketing approach.
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Phenomenal Marketing Systems: Part 1

Regardless of the type of marketing you do, it must increase sales

 A phenomenal marketing system consistently produces your perfect target prospect.  


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5 Marketing Strategies You Should be Doing (But Probably Aren’t)

The key is to have your hand in more than one strategy and not put all your marketing “eggs” in one basket.

There are five key marketing strategies you should strongly consider doing in your cleaning business.


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Fusion Marketing: A Key to Attracting Fresh, Qualified Prospects

Fusion marketing is one of the most powerful marketing strategies you can use and it gives you tons of exposure to new prospects while spending little or no money

Is your cleaning and restoration business still hurting from the recession? Do you get less and less results from advertising and feel like you are chasing new customers?


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How to Market Additional Services

Most marketing experts will agree that the people you've already done business with are the best people to attempt to get business from again

Marketing additional services in your cleaning business is a wise decision. It takes more than buying the right equipment and getting the proper training for the service.


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First Class, Bulk or Saturation: Which Postcard Mailing Method is Right for You?

A look at the three primary ways to send postcards

One of the biggest questions I get from cleaners is, “What is the best way to send postcards?”


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Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.

Podcasts

While winter is considered the "slow season" for carpet cleaners, it can also be a season of great opportunity. In this episode of The Hitman Advertising Show, John Braun offers advice for keeping revenue consistent during the cold weather months so you're thriving - and not just surviving - the winter.
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ICS Cleaning Specialist Magazine

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2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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STAY CONNECTED

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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