Marketing (Traditional, Internet, Social Media)

Google Places No More, Meet Google Plus (Local)

August 1, 2012
You may be wondering why your Google Places profile has drastically changed. It’s now part of Google Plus Local.
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Stat Tracking and Goal Setting

May 1, 2012
Within the operations of a successful carpet cleaning business is a manager tracking statistics and setting goals. It is vital to have a finger on the pulse of the operations to know whether the company is living or dying.
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Going Mobile With Your Cleaning Website

May 1, 2012

Mobile Internet is now one of the key media outlets consumers use to find local businesses.

 


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Dominate the Web with Mini-Sites

April 2, 2012

Your cleaning company can pop up all over the search engines with this strategy. But first you’ll need to learn these few tricks. Last month I wrote about using blogs to get more clients. One option for blogging is the use of mini-websites, or mini-sites.


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Blogging Your Way to More Business

March 1, 2012
Blogging is a great way to communicate with your clients and prospects. In case you’re wondering, a “blog” is a web log that allows you to create an online journal about a particular theme.
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Using Google Adwords to Pull in Prospects

February 13, 2012
Over the last two months we’ve covered the basics of Adwords and how to develop an Adwords campaign.
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Setting Up a Google Adwords PPC Campaign

January 4, 2012
Last month I began a new three-part series on Adwords and your pay-per-click campaign. We identified what it was, when to use it, when not to use it and how it can help.
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Google Adwords and PPC

December 12, 2011
Over the last few years I've written a few ICS Web Exclusives about Google Adwords, but there are some new things you should be aware of if you're spending money on Adwords.
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Target the Best Neighborhoods in Town

October 6, 2011

Yes, getting cleaning clients online is terrific, but you never want to put all your advertising dollars in one basket.
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Multimedia

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The 2013 Experience Convention & Trade Show

A look back in photos at the 2013 Experience Convention & Trade Show in Las Vegas.

THE MAGAZINE

ICS Cleaning Specialist Magazine

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2014 April

Take a look at the April 2014 issue with features on air movers, going green, carpet cleaning and new products & technologies.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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