Carpet Cleaning Business Marketing

Getting Past the Gatekeeper

By Steve Toburen
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“Leave your card and we’ll call you if we need you.” Ouch! One rejection after another!
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Target Your Advertising with Every Door Direct Mail

By John Braun
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Postcards are a favorite advertising choice for cleaning companies. They’re cheap, simple and they get read.
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"Socially" Selling Commercial Carpet Cleaning

By Steve Toburen
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Do you ever get tired of reinventing the wheel with a constant parade of different houses and businesses to clean?
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Just How Important is Social Media?

By John Braun
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The Internet has turned largely into a social environment. Why else would we open up our laptop and hop on over to YouTube, Facebook or ICS’ new Clean Restore Connect forum?
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Tellin’ Ain’t Sellin’ – Don’t Underestimate the Power of the Question

By Howard Partridge
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Do you know about the power of the question?
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Google Places No More, Meet Google Plus (Local)

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You may be wondering why your Google Places profile has drastically changed. It’s now part of Google Plus Local.
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Stat Tracking and Goal Setting

By Marcus Taylor
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Within the operations of a successful carpet cleaning business is a manager tracking statistics and setting goals. It is vital to have a finger on the pulse of the operations to know whether the company is living or dying.
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Going Mobile With Your Cleaning Website

By John Braun
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Mobile Internet is now one of the key media outlets consumers use to find local businesses.

 


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Dominate the Web with Mini-Sites

By John Braun
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Your cleaning company can pop up all over the search engines with this strategy. But first you’ll need to learn these few tricks. Last month I wrote about using blogs to get more clients. One option for blogging is the use of mini-websites, or mini-sites.


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Blogging Your Way to More Business

By John Braun
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Blogging is a great way to communicate with your clients and prospects. In case you’re wondering, a “blog” is a web log that allows you to create an online journal about a particular theme.
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Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
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ICS Cleaning Specialist Magazine

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2014 August

The August issue of ICS features stories on carpet mold, good training, marketing for cleaners, traffic lane cleaning, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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