Carpet Cleaning Business Marketing

Take Your Prospect From Offline to Online

One key advertising principle is that the more means of response you give, the better your response rate. Knowing this, it makes perfect sense to include your website along with your phone number in all of your advertising.


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Is Your Company Getting Hijacked Online?

The web is the primary route many of your current clients go to find your company. But are they finding your correct company information online?
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Getting Past the Gatekeeper

“Leave your card and we’ll call you if we need you.” Ouch! One rejection after another!
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Target Your Advertising with Every Door Direct Mail

Postcards are a favorite advertising choice for cleaning companies. They’re cheap, simple and they get read.
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"Socially" Selling Commercial Carpet Cleaning

Do you ever get tired of reinventing the wheel with a constant parade of different houses and businesses to clean?
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Just How Important is Social Media?

The Internet has turned largely into a social environment. Why else would we open up our laptop and hop on over to YouTube, Facebook or ICS’ new Clean Restore Connect forum?
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Tellin’ Ain’t Sellin’ – Don’t Underestimate the Power of the Question

Do you know about the power of the question?
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Google Places No More, Meet Google Plus (Local)

You may be wondering why your Google Places profile has drastically changed. It’s now part of Google Plus Local.
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Stat Tracking and Goal Setting

Within the operations of a successful carpet cleaning business is a manager tracking statistics and setting goals. It is vital to have a finger on the pulse of the operations to know whether the company is living or dying.
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Going Mobile With Your Cleaning Website

Mobile Internet is now one of the key media outlets consumers use to find local businesses.

 


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Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine

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2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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STAY CONNECTED

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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