Cleaning & Restoration Association News

Customer Service is Only Perception

Peoples’ perceptions are their realities. Regardless of past efforts and intentions, today’s consumers recognize only what they feel, and if your good intentions and accompanying actions don’t give them the feeling that you care and are providing excellent service, they won’t be happy.
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Building a Business Plan: Getting Started

Every endeavor, great or small, has a much higher chance of succeeding if it is working from a carefully thought out plan. Your business is no different, yet many professionals in the cleaning and restoration service industry forge ahead without any plan in place. Often times the biggest obstacle to overcome in creating a business plan is just getting started.
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Encapsulation and Carpet Cleaning

It appears that the old adage, “what’s new is old and what’s old is new,” is once again proving true in the carpet-cleaning world. Encapsulation, also known as crystallization, is one of the hottest “buzz words” in the market today, especially in commercial carpet maintenance. It’s also a trip down memory lane to when I entered this field some 30 years ago.
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New Challenges

This will be my last President’s Message, as my term of office ended at the Crossroads Convention in June. In the last few years I’ve learned how difficult it is to wear several “hats” while representing the CCINW, ASCR, the company that actually pays me a salary, attending to family and dealing with Seattle traffic while trying to find the ringing cell phone.
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Carpets and Post-Application Treatments

Post-application treatments are used for two reasons: the protection of a cleaner and the neutralization of cleaning residue. Residue can be the result of a too-high solution concentration, inadequate vacuum or extraction power, or poor handling of equipment, e.g. using too much pressure.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Beginning April 21, Google will start judging websites based on their mobile friendliness. What exactly does this mean to you cleaning website? Find out in the latest edition of The Hitman Advertising Show, which will also cover tips and suggestions on getting mobile compliant.
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ICS Cleaning Specialist Magazine

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2015 April

The April ICS issue features content on concrete polishing, green cleaning, air duct cleaning, injection sprayers and new products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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STAY CONNECTED

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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