Responsible handling of equipment and chemicals will increase your customer’s understanding of cleaning as a health benefit.

“Women need underwear but women want lingerie.” Leslie Wexler, President, Victoria’s Secret. Understanding the difference between the “needs” and the “wants” of their customers has made Victoria’s Secret an incredible success. Now think what this concept could do for you.

Like it or not, your cleaning customers and prospects have undergone a negative attitude adjustment during these last six months!

I can assure you, our CCINW members, that it is and always has been the intention of your board to do what is in the best interest of our members. You are the best!

Sun fade, fume fade or shading — educate yourself and your customer before starting the cleaning job.

A good cleaning technique is just one aspect that fits into your customer’s loyalty and repeat business equation.

It’s that time of year when allergies and Indoor Air Quality issues poke their persistent heads out of the seasonal hole. Are you ready?

Keeping the peace between technicians involves planning and is centered around a good understanding of the job's expectations.

Revamp your carpet cleaning company into a customer-satisfying service provider now, or watch your business profits dwindle and disappear!

As an ever-growing and evolving organization, the IICRC is not the same as it was in 1972, nor will it be the same in 2032.