Cleaning & Restoration Association News

Beating Back the B&Ser

September 9, 2001
Selling yourself to customers can be easy, or difficult. One thing is certain, selling yourself as a carpet cleaner when your clients are being 'educated' about the Bait 'n Switcher can make it difficult. Time for a little educating of your own.
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The difference Between a Spot and a Stain

September 9, 2001
It's simple logic, the difference between a 'spot' and a 'stain.' If you're unsure, read on.
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The Carpet Cleaning Triangle

September 9, 2001
The Carpet Cleaning Triangle of the Homeowner, the employee and the business owner is a complex tangle of conflicting priorities and emotions. Your success will be defined by how well you balance the needs of all parties involved.
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Guess What Your Customers Look for First? (It's Not Your Quality)

September 9, 2001
Customers focus on what they 'see' when you first arrive. What to do? Presentation. Presentation. Presentation.
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Residential Hard Surface Floor Care

September 9, 2001
A floor is a floor is a floor. Not really. And as professionals, you should know the difference.
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Mold Issues in Perspective

September 9, 2001
Professional cleaners are facing the situation more often: Mold contamination. Now, get prepared.
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The Industry Takes Unified Stance On Concrete Moisture Vapor Testing

September 9, 2001
There's a mile long list of horror stories about floor covering professionals held liable for non-performance, often in extenuating circumstances beyond their control. Time for unification?
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Hello, ICS readers

September 9, 2001
An editorial change at ICS, yes. But our commitment remains: Give our readers the information they need to run successful businesses.
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Are Subconscious "Money Beliefs" Undermining Your Sales Training?

August 14, 2001
Do you know how your employees feel about money?
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Multimedia

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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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