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Ask Steve: How Do I Set Myself Apart from Well-Established Competition?

Marketing (and sales) should be a continuous process year-round
April 17, 2014

Virtually all marketing “works.” The key is to a) do something, b) test the response and then c) do it regularly! 


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Ask Steve: What’s Your Take on Business Borrowing and Debt?

There are very few successful companies that don't borrow to expand.
April 10, 2014

If there was a business expansion that I was convinced would far out-produce the expense of a loan – I would go for it. 


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Ask Steve: How Can I Handle the “How Much” Question Over the Phone?

April 3, 2014

It is so darn frustrating to know that you truly are the best in town, to truly wish to be of service and to know that you give excellent value for the money and then to get blown off course with the good old "How much?" over-the-phone question!


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Ask Steve: How Should I Define “Success?”

A huge trap is when we allow other people to define our success.
March 27, 2014

"Success is going from failure to failure without a loss of enthusiasm." - Winston Churchill


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Letter to the Editor: Bill Bane a Man Worth Emulating and Respecting

March 24, 2014

I join hundreds, and even thousands, of Bane-Cleners from all over the world in saying that, quite simply, we are at a loss for words as we mourn the loss of our great friend and industry leader William F. "Bill" Bane. 


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Ask Steve: How Can I Avoid Losing Customers that Want Immediate Cleaning?

One danger of trying to meet every client’s last minute demand is loading your people up with too much overtime
March 20, 2014

Breakdowns, emergency water losses and last minute same day requests do happen ... a lot.


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Just Ask Jess: What’s the Best Way to Remove Hair Oils and Food Greases from Upholstery?

Poor results may be due to the cleaning method, or, more likely, the chemistry not being used.
March 13, 2014

Jessika,

Lately I am not having much success cleaning synthetic upholstery, and am having a hard time removing hair oils and food greases. What am I doing wrong? 


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Ask Steve: Is it Better to Sell Carpet/Flooring or Form a Referral Partnership?

March 13, 2014

 When I had my carpet cleaning and restoration services operation we just never could make sense out of doing our own retail carpet sales. 


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The New K-12 Clean Standard: What Does it Mean for You?

What defines “a normal fungal ecology,” “biologically safe” or “low VOC?"
February 27, 2014

The cleaning and restoration industry has been vexed with this issue for years - exactly how clean is clean? 


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Ask Steve: How Can I Best Prepare to Sell My Business?

Remember that selling your company should be just one part of your well-balanced personal investment program
February 27, 2014

 One dirty little secret of our industry is most carpet cleaning companies never sell… they just wither away. 


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A look back in photos at the 2013 Experience Convention & Trade Show in Las Vegas.

THE MAGAZINE

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2014 April

Take a look at the April 2014 issue with features on air movers, going green, carpet cleaning and new products & technologies.

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Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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