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Vacuuming Carpet – Why it Matters: Part II

For years, I have maintained that neither carpet owners nor professionals vacuum carpet effectively
May 22, 2014

Fifty-five minutes of vacuuming. 


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Ask Steve: What Was the Dumbest Thing You Ever Did?

May 15, 2014

Let me tell you about one of my first dumb stunts...


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Ask Steve: How Much is “Too Much” to Pay Cleaning Techs?

I am firmly convinced as an industry we do not nearly pay our technicians well enough
May 8, 2014

If you are paying marginal wages don’t be surprised if you get marginal workers.


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Vacuuming Carpet - Why it Matters: Part I

I spent 55 minutes vacuuming my carpet at home yesterday. Fifty-five minutes!
April 24, 2014

 Having attended a number of indoor environmental quality (IEQ) courses in the past few years, and having taught that subject for several years myself, I’m what you’d call a little paranoid about household maintenance and cleaning.  


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Ask Steve: After a Failed Past Attempt, How Can I Start a Successful Cleaning Business?

April 24, 2014

You will be successful if you truly want to be. We will all be rooting for you. 


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Ask Steve: How Do I Set Myself Apart from Well-Established Competition?

Marketing (and sales) should be a continuous process year-round
April 17, 2014

Virtually all marketing “works.” The key is to a) do something, b) test the response and then c) do it regularly! 


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Ask Steve: What’s Your Take on Business Borrowing and Debt?

There are very few successful companies that don't borrow to expand.
April 10, 2014

If there was a business expansion that I was convinced would far out-produce the expense of a loan – I would go for it. 


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Ask Steve: How Can I Handle the “How Much” Question Over the Phone?

April 3, 2014

It is so darn frustrating to know that you truly are the best in town, to truly wish to be of service and to know that you give excellent value for the money and then to get blown off course with the good old "How much?" over-the-phone question!


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Ask Steve: How Should I Define “Success?”

A huge trap is when we allow other people to define our success.
March 27, 2014

"Success is going from failure to failure without a loss of enthusiasm." - Winston Churchill


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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