- THE MAGAZINE
Once December 24th hits, most companies need to have a different marketing plan to keep busy. This is especially true for cleaners in the north where it can be difficult to get clients during winter, but even if you operate in a warmer area, January and February can still be tough months.
So the fastest, easiest and certainly the quickest marketing you will ever do is to pick one morning a week to make 15-20 sales calls.
One of the cornerstone principles of SFS is the “80% Rule” which states, “80% of how the customer decides whether you did a ‘good job’ or a ‘bad job’ is based on how they feel about the person actually doing the work.”
Area rug corners get a lot of wear and tear. Foot traffic across corners is particularly damaging.
At least once every year, I’m reminded of an article that I penned over a decade ago.
Here are a few of the logistics we used to survive (and prosper) in the winters.
No one is going to refuse you permission to park close to their house. However, by you asking permission, the homeowner feels in control and this is very important.
Your social media plan should start with Facebook. But it surely should not end there. What if I told you there were other social media sites that are just as important and some even more important for your cleaning business marketing?
How can you make more money on the job? That’s easy! Start practicing the art of up-sales!
More years ago than I care to remember, a new carpet cleaner came to my town. I met him, and while he was civil to me, I could tell he was both intensely competitive and very insecure. Bad combination! I'll call him "George."