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Ask Steve: What’s the Best Way to Deal with Client “Referral Blackmail?”

Above all else, when you substantially raise your pricing, communication beforehand is the key
August 15, 2013

A saying we use a lot in SFS, Questioning, is "Always run your business based on the emotions of the customer but never make business decisions emotionally."


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Ask Steve: What Can I Do to Generate Regular Cash Flow?

Busy in summer and dead in winter? Here's tips on how to combat that.
August 8, 2013

 This up and down lifestyle adds enormous stress. 



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Diversification: Are You in the “Yes” Business?

Marketing yourself has as much to do with what you can do for your customers while you’re at their location - or through special requests - as it does with advertising your services
August 1, 2013

Every time you can say “yes” to a customer’s requests for additional services, you increase your profit potential and reinforce a relationship that virtually guarantees repeat business, because you become more valuable to them. 


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Ask Steve: How Can I Get Clients to Call Me Again?

Many carpet cleaners struggle with this oh-so-very-important concept
August 1, 2013

At the dentist, as you pocket your credit card, what does the receptionist always ask you after paying your bill? That’s right! “What day of the week will be best for your next visit?” You meekly ponder the question and say, “Tuesdays are good for me.”


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Rug Repair Part 4: Sides and Selvages

Part four in a six-part series on rug repair
July 25, 2013

Last time we discussed fringe repair, so now we move on to the second most common repair request – the sides of the rug.


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Ask Steve: How can I Avoid Feeling like a Bait-and-Switcher?

Pressuring clients is immoral, wrong and ultimately counter-productive to building an established and loyal customer base
July 25, 2013

"Mrs. Jones, would you like me to reapply your carpet protection today?"


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Just Ask Jess: What is ‘Microfiber’ Fabric Made of and What Should I Use to Clean it?

Microfiber fabrics respond well when wet-cleaned with the hot-water extraction method and a flush-type upholstery tool.
July 25, 2013

 Microfiber is an extremely fine 100% synthetic fiber that can be woven into upholstery fabric. 


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No Team, No Dream

Remember, the one and only reason your business exists is to be a vehicle to help you achieve your life goals
July 17, 2013

About 29 years ago, I married into an Italian family from New Jersey. Being from Alabama myself, I didn’t realize that when you marry into an Italian family, instead of getting wedding presents, you get cash!  


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Ask Steve: How Can I Prep My Customers Before Our Cleaners Arrive?

The answer largely depends on what services are included
July 17, 2013

Think about how you would like the client’s carpets “prepped” before you arrive. Do you want the furniture moved off the carpet? Or just have the “decks cleared for action” by the homeowner moving the small and breakable items off the furniture? Do you want the carpets pre-vacuumed before you arrive?


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Ask Steve: What’s the Best Way to Deal with Flirtatious Clients?

When you become intimate with an unknown customer, you open a whole can of worms.
July 11, 2013

You want to develop a professional relationship and yet if the customer takes it to an inappropriate level then you risk offending them and creating a negative cheerleader.


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