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7 Social Media Sites Your Business Needs to be on Today (Examples Included)

You don't need to spend dozens of hours a week on social media. If you do it right, one or two hours per week are all you need.
By John Braun
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Your social media plan should start with Facebook. But it surely should not end there. What if I told you there were other social media sites that are just as important and some even more important for your cleaning business marketing?


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Just Ask Jess: How Can I Make More Money During the Upcoming Slow Season?

Up-selling deodorizer is one of the easiest, low cost/high profit up-sales we cleaners have
By Jessika James
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How can you make more money on the job? That’s easy! Start practicing the art of up-sales! 


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Ask Steve: How Can I Fend Off a New Competitor Who is Trying to Steal My Customers?

Stay the course, don’t panic and focus on branding your company is a start.
By Steve Toburen
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 More years ago than I care to remember, a new carpet cleaner came to my town. I met him, and while he was civil to me, I could tell he was both intensely competitive and very insecure. Bad combination! I'll call him "George." 


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Just Ask Jess: How Can I Tell the Difference Between a Man-Made Ceramic Floor and Natural Stone Floor?

There are several quick tests you can perform to determine the type of hard flooring material you have.
By Jessika James
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There are several quick tests you can perform to determine the type of hard flooring material you have.


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Ask Steve: What’s the Best Way to Get More Commercial Carpet Cleaning Accounts?

It can be intimidating making sales calls and meeting with company executives about your services.
By Steve Toburen
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I was scared to death when it came to making sales calls on people twice my age and twenty times my income! And yet I personally developed virtually all of those almost $400,000 per year in regular commercial accounts!


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How to Treat Fleas in Carpet

Fleas are a nuisance, but they are a fact of life in many homes with pets.
By Jeff Bishop
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Fleas brought in by pets - particularly multiple pets - can be a major problem when they transfer from the animal to other fleecy materials, such as carpet and upholstery, and then lay their eggs and multiply.


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Ask Steve: How Big Should I Get?

The absolute worst business model is to be "in-between."
By Steve Toburen
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Let’s look at your two big options going forward:


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Ask Steve: Why am I Not Making the Money I Thought I Would?

If you were like me in the beginning, you determined what the “going price” was and then charged a little less. Wrong!
By Steve Toburen
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If you aren’t making a decent living after 18 months in business, it can only be one or more of these three problems: A) You aren’t charging enough, B) you aren’t doing enough volume or C) you are expecting too much too soon. 


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Just Ask Jess: What's the Difference Between a Refrigerant and LGR Dehu?

Both of pieces of equipment are excellent tools
By Jessika James
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The main difference is the technology used to dehumidify the air passing through the unit. 


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Rug Repair Part 5: Curling Edges – Why Rugs Won’t Lay Flat and How to Correct it

A look at curling edges - why rugs won’t lay flat and how to correct it.
By Aaron Groseclose
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The corners and edges of rugs often curl up. These problems, unsightly and potentially hazardous, will only get worse with time causing wear and damage that is expensive to repair. 


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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