- THE MAGAZINE
A saying we use a lot in SFS, Questioning, is "Always run your business based on the emotions of the customer but never make business decisions emotionally."
This up and down lifestyle adds enormous stress.
Every time you can say “yes” to a customer’s requests for additional services, you increase your profit potential and reinforce a relationship that virtually guarantees repeat business, because you become more valuable to them.
At the dentist, as you pocket your credit card, what does the receptionist always ask you after paying your bill? That’s right! “What day of the week will be best for your next visit?” You meekly ponder the question and say, “Tuesdays are good for me.”
Last time we discussed fringe repair, so now we move on to the second most common repair request – the sides of the rug.
"Mrs. Jones, would you like me to reapply your carpet protection today?"
Microfiber is an extremely fine 100% synthetic fiber that can be woven into upholstery fabric.
About 29 years ago, I married into an Italian family from New Jersey. Being from Alabama myself, I didn’t realize that when you marry into an Italian family, instead of getting wedding presents, you get cash!
Think about how you would like the client’s carpets “prepped” before you arrive. Do you want the furniture moved off the carpet? Or just have the “decks cleared for action” by the homeowner moving the small and breakable items off the furniture? Do you want the carpets pre-vacuumed before you arrive?
You want to develop a professional relationship and yet if the customer takes it to an inappropriate level then you risk offending them and creating a negative cheerleader.