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Ask Steve: Am I Wrong to Do Over-the-Phone Pricing and Booking, Compared to In-Person Estimates?

When pricing over the phone, you have a double challenge.
By Steve Toburen
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Investing your time for maximum return is very important. In fact, at no time in your business will your time be more important right now than during your start-up phase. 


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Ask Steve: Should I Sell Tangible “Add-On” Items in the Home?

Remember that the average tech has very limited selling skills
By Steve Toburen
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We used to putz around with selling spotter kits, groomers, entrance mats, vacuum cleaners, (and bags for them) plus furnace filters, etc.


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Phenomenal Marketing Systems: Part 1

Regardless of the type of marketing you do, it must increase sales
By Howard Partridge
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 A phenomenal marketing system consistently produces your perfect target prospect.  


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Ask Steve: What’s the Best Way to Deal with Client “Referral Blackmail?”

Above all else, when you substantially raise your pricing, communication beforehand is the key
By Steve Toburen
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A saying we use a lot in SFS, Questioning, is "Always run your business based on the emotions of the customer but never make business decisions emotionally."


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Ask Steve: What Can I Do to Generate Regular Cash Flow?

Busy in summer and dead in winter? Here's tips on how to combat that.
By Steve Toburen
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 This up and down lifestyle adds enormous stress. 



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Diversification: Are You in the “Yes” Business?

Marketing yourself has as much to do with what you can do for your customers while you’re at their location - or through special requests - as it does with advertising your services
By Hank Unck
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Every time you can say “yes” to a customer’s requests for additional services, you increase your profit potential and reinforce a relationship that virtually guarantees repeat business, because you become more valuable to them. 


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Ask Steve: How Can I Get Clients to Call Me Again?

Many carpet cleaners struggle with this oh-so-very-important concept
By Steve Toburen
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At the dentist, as you pocket your credit card, what does the receptionist always ask you after paying your bill? That’s right! “What day of the week will be best for your next visit?” You meekly ponder the question and say, “Tuesdays are good for me.”


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Rug Repair Part 4: Sides and Selvages

Part four in a six-part series on rug repair
By Aaron Groseclose
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Last time we discussed fringe repair, so now we move on to the second most common repair request – the sides of the rug.


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Ask Steve: How can I Avoid Feeling like a Bait-and-Switcher?

Pressuring clients is immoral, wrong and ultimately counter-productive to building an established and loyal customer base
By Steve Toburen
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"Mrs. Jones, would you like me to reapply your carpet protection today?"


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Just Ask Jess: What is ‘Microfiber’ Fabric Made of and What Should I Use to Clean it?

Microfiber fabrics respond well when wet-cleaned with the hot-water extraction method and a flush-type upholstery tool.
By Jessika James
One Comment

 Microfiber is an extremely fine 100% synthetic fiber that can be woven into upholstery fabric. 


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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