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Creating Positive Experiences: It’s the Little Things that Make a Big Difference

Once you are on the job, you have the opportunity to really show that you care

Have you ever taken a call from a perspective customer where they ask you a question and before you know it you are saying words like extraction, surfactant, truckmount, encapsulation, or (heaven forbid) deflocculation?


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Fusion Marketing: A Key to Attracting Fresh, Qualified Prospects

Fusion marketing is one of the most powerful marketing strategies you can use and it gives you tons of exposure to new prospects while spending little or no money

Is your cleaning and restoration business still hurting from the recession? Do you get less and less results from advertising and feel like you are chasing new customers?


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Ask Steve: How Should I Deal with a Manipulative, Difficult Client?

The temptation is to fight this to the bitter end - but is it always the best route?

Steve and ICS want to consult for you! For a personal reply, write Steve HERE with your questions, problems, struggles and challenges!


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Just Ask Jess: I Applied a Urine Saturation Treatment and the Carpet Color Changed - What Do I Do Now?

It can be pretty shocking to see your treatment areas turn another color.

Believe it or not, I get phone calls frequently regarding this issue!


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Ask Steve: How Do I Grow My Company into a Large, Critical Mass Operation?

To grow within five years to a $500K-plus company, you're going to have to follow a consistent commercial sales program

How do you do this, especially for someone who is already swamped actually producing the work as a solo owner-operator?


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Ask Steve: Is Growing My Company into a Critical Mass Business Right for Me?

This can be an excellent option if you have the fire in the belly to git ‘er done and do so fairly quickly

If the “boutique owner-operator” scenario just isn’t for you, then your other business route is to grow your company so it can run without you.


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Ask Steve: I’m 44 and Still the Owner-Operator – What Should I do?

Far too many cleaners sort of bumble along in-between the big company versus owner-operator route

There is nothing wrong with choosing a career as an owner-operator if you do it right


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You’ve Gotta Be Clean to Get Clean

If you want to give your customer the best service possible, there are many simple things you can do to make the experience unforgettable.

Experience tells me that our customers appreciate and actually expect us to look clean and smell clean when we enter their property to perform our work.


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How to Hold Phenomenal “Meetings” in Your Cleaning Business

I hate meetings. I’m not sure why, but meetings feel like one of those old vinyl records that all of a sudden goes into slow motion.


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Ask Steve: What Should I Do When a Competitor Undercuts My Prices?

There's only one sure-fire way to fend off your competition, no matter what prices they charge.

Ouch! I feel your pain, Ticked. Seriously. I didn’t like it either when this stuff happened to me! In fact, it hurt. And I don’t just mean financially. Rejection is never easy to swallow.


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view

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