Web Exclusive Features
June 8, 2009
Quite simply, turnkey means that if someone bought your business, they would be able to open the door on Day One and the business would run without the new owner’s input. In other words, the dream business. You own the company, make the profits and don’t have to work if you choose not to.
June 2, 2009
What about letting some of your sales-phobia boil to the surface? Let it bubble up. Take a look at it and ask if it serves you any longer. You can let it go. You can release your limiting beliefs and change your thoughts.
May 21, 2009
“Who was that carpet cleaner we hired last year? What was his company's name?”
This may come as a shock to you, but most of your clients don't remember who you are. It doesn't matter how thrilled they were with the job you did, they just can't remember you.
April 28, 2009
I have had two businesses in my life, and I can honestly say that I have run them basically stress-free, even though in 35 years I have had my share of ups and downs.
April 17, 2009
Your clients are online. Many of them search the Internet to find a cleaning company instead of picking up the old Yellow Pages. Blogging is an important way to make sure it’s your company they connect with.
April 6, 2009
Which works better in advertising: Paris Hilton in a bikini or a cute baby? Is there really such a thing as subliminal advertising and does it work? Are logos worth the cost?
April 3, 2009
It is the natural order of things. We are the sandwich generation…sandwiched between growing kids and growing-older parents.
March 19, 2009
Using a letter to sell your service is much more effective than a postcard or a brochure. With a sales letter, you have space to tell your entire sales story.
"But who's gonna read a four page letter?"
March 6, 2009
Having long ago passed the age where I was eligible for membership in AARP, I looked at sites like Facebook as being great for college-age people. After all, that is who it was designed for back in 2004. Of course, Internet time is measured like dog years except faster, so it might as well have been 1984.
March 2, 2009
Each week I meet with myself and plan out the week ahead. At least most weeks I do. Sometimes I miss this “meeting with me” and notice the chaos as the next few days get away from me. When I lay out the week before it hits, I get more done with less effort. Nice.