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No Team, No Dream

Remember, the one and only reason your business exists is to be a vehicle to help you achieve your life goals
By Howard Partridge
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About 29 years ago, I married into an Italian family from New Jersey. Being from Alabama myself, I didn’t realize that when you marry into an Italian family, instead of getting wedding presents, you get cash!  


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Ask Steve: How Can I Prep My Customers Before Our Cleaners Arrive?

The answer largely depends on what services are included
By Steve Toburen
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Think about how you would like the client’s carpets “prepped” before you arrive. Do you want the furniture moved off the carpet? Or just have the “decks cleared for action” by the homeowner moving the small and breakable items off the furniture? Do you want the carpets pre-vacuumed before you arrive?


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Ask Steve: What’s the Best Way to Deal with Flirtatious Clients?

When you become intimate with an unknown customer, you open a whole can of worms.
By Steve Toburen
One Comment

You want to develop a professional relationship and yet if the customer takes it to an inappropriate level then you risk offending them and creating a negative cheerleader.


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Creating Positive Experiences: It’s the Little Things that Make a Big Difference

Once you are on the job, you have the opportunity to really show that you care
By Gordon Hanks
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Have you ever taken a call from a perspective customer where they ask you a question and before you know it you are saying words like extraction, surfactant, truckmount, encapsulation, or (heaven forbid) deflocculation?


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Fusion Marketing: A Key to Attracting Fresh, Qualified Prospects

Fusion marketing is one of the most powerful marketing strategies you can use and it gives you tons of exposure to new prospects while spending little or no money
By Terri Levine
One Comment

Is your cleaning and restoration business still hurting from the recession? Do you get less and less results from advertising and feel like you are chasing new customers?


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Ask Steve: How Should I Deal with a Manipulative, Difficult Client?

The temptation is to fight this to the bitter end - but is it always the best route?
By Steve Toburen
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Steve and ICS want to consult for you! For a personal reply, write Steve HERE with your questions, problems, struggles and challenges!


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Just Ask Jess: I Applied a Urine Saturation Treatment and the Carpet Color Changed - What Do I Do Now?

It can be pretty shocking to see your treatment areas turn another color.
By Jessika James
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Believe it or not, I get phone calls frequently regarding this issue!


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Ask Steve: How Do I Grow My Company into a Large, Critical Mass Operation?

To grow within five years to a $500K-plus company, you're going to have to follow a consistent commercial sales program
By Steve Toburen
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How do you do this, especially for someone who is already swamped actually producing the work as a solo owner-operator?


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Ask Steve: Is Growing My Company into a Critical Mass Business Right for Me?

This can be an excellent option if you have the fire in the belly to git ‘er done and do so fairly quickly
By Steve Toburen
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If the “boutique owner-operator” scenario just isn’t for you, then your other business route is to grow your company so it can run without you.


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Ask Steve: I’m 44 and Still the Owner-Operator – What Should I do?

Far too many cleaners sort of bumble along in-between the big company versus owner-operator route
By Steve Toburen
2 Comments

There is nothing wrong with choosing a career as an owner-operator if you do it right


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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