Las Vegas, Nevada (October 10, 2011) – The U.S. Department of Agriculture's BioPreferred program (USDA BioPreferred program) launched a new USDA Certified Biobased Product Label this year to better inform consumers' purchasing decisions and help manufacturers-including those in the cleaning industry-market bio-based products. Currently, over 25 percent of labeled products are cleaning-related products.

  To educate cleaning industry leaders and experts on the new label, the USDA BioPreferred program will exhibit and present at the upcoming ISSA/INTERCLEAN® North America show October 19-21, 2011, in Las Vegas, Nevada. USDA BioPreferred Program Manager Ron Buckhalt will lead an ISSA-TV LIVE presentation at no additional cost with a trade show badge. Attendees will learn more about how the new label can help educate consumers about biobased cleaning products and differentiate it from competitors.

  Buckhalt will speak during the ISSA-TV LIVE presentation titled, “Big Connections! The Cleaning Industry and the USDA BioPreferred Program” on October 20, 2011, at 11:00 a.m., at the ISSA–TV LIVE AREA, booth 466 on the trade show floor during the ISSA Convention at the Las Vegas Convention Center. Combined with the education and networking events at ISSA/INTERCLEAN, the ISSA Convention is the largest of its kind in the global cleaning industry.

  For more information about the USDA BioPreferred program, go to www.biopreferred.gov.