- THE MAGAZINE
“We are pleased to welcome Viper into the Nilfisk-Advance family,” said Christian Cornelius-Knudsen, Nilfisk-Advance’s North American President and CEO. “The acquisition presents tremendous growth opportunities for both Nilfisk-Advance and Viper. We will use our existing global network to market Viper’s strong brand of basic maintenance products and command leadership in that market. We will also increase Nilfisk-Advance’s access to the Chinese market where Viper holds a significant position.”
With the acquisition now complete, Viper will operate under its present management as a self-standing entity within the Nilfisk-Advance family. Viper will continue its manufacturing and sales operations in China under the leadership of Simon Chen, and will maintain its North American distribution headquarters in Holland, Michigan under the leadership of Tom Vander Bie. As previous owners of the company, Chen and Vander Bie have been in the business of developing, manufacturing and distributing basic floor maintenance equipment for decades.
Viper will continue to manufacture and distribute its products under the current Viper brand. The company offers a broad range of vacuums, single discs, floor machines, carpet extractors and air blowers. Viper’s expected sales revenue for 2007 is approximately $25 million. It employs approximately 690 people, mostly in China.