MoreThe World Floor Covering Association has come out in support of Shaw Industries’ new warranty program, heralding it as “a breakthrough for consumers.”
The WFCA pledged to assist in alerting its retail members of Shaw’s new warranty policy, and noted that to be effective in truly making consumers aware that their carpet can be cleaned properly, Shaw needs to step up its promotional efforts so retailers can communicate this new requirement clearly to consumers.
“We believe a promotional effort to advise consumers that their carpet can be cleaned and maintained properly is long overdue, and we applaud Shaw’s effort to be the first to take on this task,” D. Christopher Davis, WFCA president and CEO, said.
The WFCA pledged to assist in alerting its retail members of Shaw’s new warranty policy, and noted that to be effective in truly making consumers aware that their carpet can be cleaned properly, Shaw needs to step up its promotional efforts so retailers can communicate this new requirement clearly to consumers.
“We believe a promotional effort to advise consumers that their carpet can be cleaned and maintained properly is long overdue, and we applaud Shaw’s effort to be the first to take on this task,” D. Christopher Davis, WFCA president and CEO, said.
