Principal Focus’s ServiceMonster is marketing and business software designed for carpet cleaning professionals. It handles customer management, marketing, scheduling and order management. In most cases, it can import data from current application; ServiceMonster also integrates with QuickBooks.

The big difference between ServiceMonster and other applications is “that their focus is support and marketing. They can even send out your ‘Thank You’ and ‘Reminders’ cards for you, automatically; they call it marketing automation,” the company said.