ARTICLES

Cloning Yourself?

August 6, 2007
I still remember my first employee, Vaughn. He was hardworking, clean-cut, cheerful and reliable. Even better, Vaughn related well to my customers and actually enjoyed cleaning carpets! And yet, somehow I was always vaguely dissatisfied with his performance. You see, Vaughn just didn’t seem to care about my business as much as I did.
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"Good" Worry - How It Can Help You

July 12, 2007
Nobody ever said being in business on your own would be easy. Nobody was right. During my 20 years down in the trenches I veered from agonizing fear to fretting worry to wild exhilaration, sometimes all during the course of one sleepless night.
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Cutting the Fear Factor

June 5, 2007
We’ve all been there. The choking, blinding panic that slams you without warning. You wake up from a deep sleep at 3 a.m. and a little voice deep down inside says, “What if…?”
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Getting Out of the "Only You" Trap

April 12, 2007
Life is good. And why shouldn’t it be? You are an expert at transforming dirty carpets into clean carpets, you like the flexible hours and you are making more money than you ever dreamed possible.
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Getting Emotional on the Home Front - Part II

March 2, 2007
I always loved cleaning carpets. After all, what’s not to like? I made more money than I ever dreamed of, had complete freedom and loved “putting on a show” with the carpets magically turning from filthy to clean!
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To Your Success: Getting Emotional on the Home Front

February 1, 2007
Nothing carries more emotional baggage than the concept of “home.” Warmth, peace, family, security, love…they are all wrapped up in an individual’s home. So to be successful working in the residential environment you must build your business around the “Emotional Dynamics of the Home Front.”
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Beating the Wintertime Blues - Part III

January 1, 2007
Carpet cleaners who face sleet, ice, snow, mud and the generally yucky conditions of winter have every right to be depressed right about now. Inevitably, your residential cleaning will fall off dramatically in wintertime.
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Beating the Wintertime Blues - Part II

December 1, 2006
Winter is the cruelest season for most residential carpet cleaners. Especially in the snowbelt, the phone just doesn’t ring much from after Christmas until the snow melts and the mud dries up.
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Beating the Wintertime Blues

November 11, 2006
Don't get me wrong. I like snow as much as the next guy. In fact, over 30 years ago Sioux and I moved to a small Colorado mountain town based on two burning desires: to ski full time and work as little as possible in the process!
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Sharing It All With Your Employees

October 12, 2006
It has never been easy out there as a small-business owner. And my students tell me it is getting tougher every year. But I'm guessing your biggest challenge has, is and always will be...people. That's right: attracting, hiring, training, managing and just plain dealing with employees will always be your biggest headache.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

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Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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