Articles by BNP Media Staff

Cloning Yourself?

I still remember my first employee, Vaughn. He was hardworking, clean-cut, cheerful and reliable. Even better, Vaughn related well to my customers and actually enjoyed cleaning carpets! And yet, somehow I was always vaguely dissatisfied with his performance. You see, Vaughn just didn’t seem to care about my business as much as I did.
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"Good" Worry - How It Can Help You

Nobody ever said being in business on your own would be easy. Nobody was right. During my 20 years down in the trenches I veered from agonizing fear to fretting worry to wild exhilaration, sometimes all during the course of one sleepless night.
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Cutting the Fear Factor

We’ve all been there. The choking, blinding panic that slams you without warning. You wake up from a deep sleep at 3 a.m. and a little voice deep down inside says, “What if…?”
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Getting Out of the "Only You" Trap

Life is good. And why shouldn’t it be? You are an expert at transforming dirty carpets into clean carpets, you like the flexible hours and you are making more money than you ever dreamed possible.
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Getting Emotional on the Home Front - Part II

I always loved cleaning carpets. After all, what’s not to like? I made more money than I ever dreamed of, had complete freedom and loved “putting on a show” with the carpets magically turning from filthy to clean!
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To Your Success: Getting Emotional on the Home Front

Nothing carries more emotional baggage than the concept of “home.” Warmth, peace, family, security, love…they are all wrapped up in an individual’s home. So to be successful working in the residential environment you must build your business around the “Emotional Dynamics of the Home Front.”
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Beating the Wintertime Blues - Part III

Carpet cleaners who face sleet, ice, snow, mud and the generally yucky conditions of winter have every right to be depressed right about now. Inevitably, your residential cleaning will fall off dramatically in wintertime.
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Beating the Wintertime Blues - Part II

Winter is the cruelest season for most residential carpet cleaners. Especially in the snowbelt, the phone just doesn’t ring much from after Christmas until the snow melts and the mud dries up.
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Beating the Wintertime Blues

Don't get me wrong. I like snow as much as the next guy. In fact, over 30 years ago Sioux and I moved to a small Colorado mountain town based on two burning desires: to ski full time and work as little as possible in the process!
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Sharing It All With Your Employees

It has never been easy out there as a small-business owner. And my students tell me it is getting tougher every year. But I'm guessing your biggest challenge has, is and always will be...people. That's right: attracting, hiring, training, managing and just plain dealing with employees will always be your biggest headache.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine

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2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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