Articles by BNP Media Staff

Oh, To Do It All Over Again - Part I

August 10, 2005
Milestones happen. The days drag/ drift/ fly/ rush by and then you get smacked with another "place in time" - a date that forces you to stop, appreciate on what you have accomplished and reflect on what you would do different if you could do it all over again.
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A Horse's View

July 12, 2005
I've been called a horse's behind before. Sometimes I even deserved it. How about you?
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May 10, 2005
I like women. Always have. I like talking with them, spending time with them and, maybe most importantly, I enjoy working for women. I hope you do too.
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Do You Have the Right Props?

April 11, 2005
"Good looks, brains and eloquence." Are you, like me, lacking one or more of these qualities that Homer enumerated almost 3,000 years ago? If so, when it comes to "putting on a show" when selling carpet cleaning, we need to make up for our failings with quality sales "props."
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Developing a Taste for the Unnatural

March 8, 2005
Some of life's greatest (not necessarily the healthiest) pleasures are just plain horrible the first time you sample them. I challenge even the most addicted tobacco smoker to say he truly enjoyed that first cigarette.
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Selling the "Sure Thing"

February 4, 2005
You are a carpet cleaner and, given the demographics of our industry, very likely male. Spots, stains and "uglied out" carpets just don't bother you. After all, you're a carpet cleaner- and you're a man!
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Up-Selling on the Home Front - Part IV

January 11, 2005
The fastest, simplest, easiest money a carpet cleaner can make? Selling add-on services while he or she is already working in the customer's home.
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Up-Selling on the Home Front - Part III

December 10, 2004
"What do my employees want?" Ah. The eternal question. The list is long and varied as to what each employee wants from you as an employer. But one common denominator is more money.
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Up-Selling on the Home Front - Part 2

November 11, 2004
Your business is like an airplane. Airlines have learned that it costs basically the same to fly a given route whether they have 20 passengers on board or 200. Obviously the profit dynamics of the route improve drastically when the plane is full. So how can your business "fly full"?
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Up-Selling on the Home Front - Part I

October 12, 2004
Carpet cleaners are crazy. Like everyone else, the carpet cleaning industry is getting hammered with brutal competition and increasing costs. But the craziness is we have a "secret weapon" to still make tons of money both for our employees and our company, and almost none of us take full advantage of it.
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The 2013 Experience Convention & Trade Show

A look back in photos at the 2013 Experience Convention & Trade Show in Las Vegas.


ICS Cleaning Specialist Magazine


2014 April

Take a look at the April 2014 issue with features on air movers, going green, carpet cleaning and new products & technologies.

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Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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