Articles by BNP Media Staff

Oh, To Do It All Over Again - Part I

Milestones happen. The days drag/ drift/ fly/ rush by and then you get smacked with another "place in time" - a date that forces you to stop, appreciate on what you have accomplished and reflect on what you would do different if you could do it all over again.
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A Horse's View

I've been called a horse's behind before. Sometimes I even deserved it. How about you?
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I like women. Always have. I like talking with them, spending time with them and, maybe most importantly, I enjoy working for women. I hope you do too.
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Do You Have the Right Props?

"Good looks, brains and eloquence." Are you, like me, lacking one or more of these qualities that Homer enumerated almost 3,000 years ago? If so, when it comes to "putting on a show" when selling carpet cleaning, we need to make up for our failings with quality sales "props."
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Developing a Taste for the Unnatural

Some of life's greatest (not necessarily the healthiest) pleasures are just plain horrible the first time you sample them. I challenge even the most addicted tobacco smoker to say he truly enjoyed that first cigarette.
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Selling the "Sure Thing"

You are a carpet cleaner and, given the demographics of our industry, very likely male. Spots, stains and "uglied out" carpets just don't bother you. After all, you're a carpet cleaner- and you're a man!
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Up-Selling on the Home Front - Part IV

The fastest, simplest, easiest money a carpet cleaner can make? Selling add-on services while he or she is already working in the customer's home.
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Up-Selling on the Home Front - Part III

"What do my employees want?" Ah. The eternal question. The list is long and varied as to what each employee wants from you as an employer. But one common denominator is more money.
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Up-Selling on the Home Front - Part 2

Your business is like an airplane. Airlines have learned that it costs basically the same to fly a given route whether they have 20 passengers on board or 200. Obviously the profit dynamics of the route improve drastically when the plane is full. So how can your business "fly full"?
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Up-Selling on the Home Front - Part I

Carpet cleaners are crazy. Like everyone else, the carpet cleaning industry is getting hammered with brutal competition and increasing costs. But the craziness is we have a "secret weapon" to still make tons of money both for our employees and our company, and almost none of us take full advantage of it.
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.


The winter slow season is a great time to pursue commercial cleaning accounts and stay busy. John "the Hitman" Braun solicited questions from thousands of cleaners across the country regarding their questions on commercial cleaning accounts and answers them in this episode of the show.
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ICS Cleaning Specialist Magazine


2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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