Articles by BNP Media Staff

Oh, To Do It All Over Again - Part I

By BNP Media Staff
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Milestones happen. The days drag/ drift/ fly/ rush by and then you get smacked with another "place in time" - a date that forces you to stop, appreciate on what you have accomplished and reflect on what you would do different if you could do it all over again.
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A Horse's View

By BNP Media Staff
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I've been called a horse's behind before. Sometimes I even deserved it. How about you?
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Women!

By BNP Media Staff
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I like women. Always have. I like talking with them, spending time with them and, maybe most importantly, I enjoy working for women. I hope you do too.
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Do You Have the Right Props?

By BNP Media Staff
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"Good looks, brains and eloquence." Are you, like me, lacking one or more of these qualities that Homer enumerated almost 3,000 years ago? If so, when it comes to "putting on a show" when selling carpet cleaning, we need to make up for our failings with quality sales "props."
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Developing a Taste for the Unnatural

By BNP Media Staff
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Some of life's greatest (not necessarily the healthiest) pleasures are just plain horrible the first time you sample them. I challenge even the most addicted tobacco smoker to say he truly enjoyed that first cigarette.
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Selling the "Sure Thing"

By BNP Media Staff
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You are a carpet cleaner and, given the demographics of our industry, very likely male. Spots, stains and "uglied out" carpets just don't bother you. After all, you're a carpet cleaner- and you're a man!
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Up-Selling on the Home Front - Part IV

By BNP Media Staff
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The fastest, simplest, easiest money a carpet cleaner can make? Selling add-on services while he or she is already working in the customer's home.
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Up-Selling on the Home Front - Part III

By BNP Media Staff
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"What do my employees want?" Ah. The eternal question. The list is long and varied as to what each employee wants from you as an employer. But one common denominator is more money.
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Up-Selling on the Home Front - Part 2

By BNP Media Staff
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Your business is like an airplane. Airlines have learned that it costs basically the same to fly a given route whether they have 20 passengers on board or 200. Obviously the profit dynamics of the route improve drastically when the plane is full. So how can your business "fly full"?
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Up-Selling on the Home Front - Part I

By BNP Media Staff
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Carpet cleaners are crazy. Like everyone else, the carpet cleaning industry is getting hammered with brutal competition and increasing costs. But the craziness is we have a "secret weapon" to still make tons of money both for our employees and our company, and almost none of us take full advantage of it.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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