Milestones happen. The days drag/ drift/ fly/ rush by and then you get smacked with another "place in time" - a date that forces you to stop, appreciate on what you have accomplished and reflect on what you would do different if you could do it all over again.
"Good looks, brains and eloquence." Are you, like me, lacking one or more of these qualities that Homer enumerated almost 3,000 years ago? If so, when it comes to "putting on a show" when selling carpet cleaning, we need to make up for our failings with quality sales "props."
Some of life's greatest (not necessarily the healthiest) pleasures are just plain horrible the first time you sample them. I challenge even the most addicted tobacco smoker to say he truly enjoyed that first cigarette.
You are a carpet cleaner and, given the demographics of our industry, very likely male. Spots, stains and "uglied out" carpets just don't bother you. After all, you're a carpet cleaner- and you're a man!
Your business is like an airplane. Airlines have learned that it costs basically the same to fly a given route whether they have 20 passengers on board or 200. Obviously the profit dynamics of the route improve drastically when the plane is full. So how can your business "fly full"?
Carpet cleaners are crazy. Like everyone else, the carpet cleaning industry is getting hammered with brutal competition and increasing costs. But the craziness is we have a "secret weapon" to still make tons of money both for our employees and our company, and almost none of us take full advantage of it.
A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.
Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.