Articles by BNP Media Staff

Seeking First To Understand

Road rage. Work-place massacres. Marital fights escalating to violence. Many feel that our society is descending into an emotional pressure cooker filled with suspicion, fear and, all too often, outright hostility.
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Avoiding the “Road In-Between”

Why is everybody else doing great and I’m such a loser?” is a common lament in this industry. Frankly, few carpet cleaners ever achieve that beautiful but elusive goal, “success.”
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Hiring Employees: The Good, The Bad and The Ugly

It’s not easy charting a course in life. With the wisdom of hindsight, my own business life course best resembles the confused stumblings of a drunken fool. I think of my false starts and the dead ends I encountered, not to mention the wasted energy and time, and I cringe.
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Natural Stone Floor Care Takes Planning

Marble, limestone, granite, slate and other natural stone floors are being installed more than ever before. With these floors comes the need for qualified cleaners and restorers.
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Winning vs.Success

Everyone would rather win than lose. Losers have been mocked, ridiculed and punished for thousands of years, and this treatment isn’t likely to change anytime soon.
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Giving the Gift of Care and Concern

It’s what I call the “Yeah, sure, no problem” scenario, and it plays out in thousands of homes every day. There are two players in this sad little script: A young, intimidated carpet-cleaning technician on one side and a middle-aged, apprehensive and more-than-a-little-suspicious homeowner on the other
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Understanding Saltillo Tiles

In Mexico an area known as the Saltillo region is loaded with natural deposits of clay. These deposits have allowed a number of businesses to thrive producing Saltillo tiles.
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Listening On a Deeper Level

Few people really “listen closely and reply well.” Sure, we hear what people say. But most of us don’t listen, understand and reply on a deeper level. When we appear not to listen, we give customers the impression that we don’t care about them. And if they think that, they will never become the advocates, or Cheerleaders, that we want them to be.
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Upgrading Your Customer

My guess is you want the very best for yourself and your family. And don’t you deserve it? After all, the vast majority of carpet cleaners are highly skilled, hard working and honest individuals. Yet very few ever acquire “the very best” in life. What about you? Will you achieve it?
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You Can’t Follow the Crowd

Freedom is a wonderful word. As a “lone wolf” solo carpet cleaner, you have chosen a wonderful freedom. You are free from the problems and worries of managing employees. Congratulations! But my guess is you also want the “freedom” of financial independence that wealth can bring. Sadly, very few lone wolves ever successfully achieve both of these freedoms at the same time.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine

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2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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