Articles by BNP Media Staff

Seeking First To Understand

October 14, 2003
Road rage. Work-place massacres. Marital fights escalating to violence. Many feel that our society is descending into an emotional pressure cooker filled with suspicion, fear and, all too often, outright hostility.
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Avoiding the “Road In-Between”

September 15, 2003
Why is everybody else doing great and I’m such a loser?” is a common lament in this industry. Frankly, few carpet cleaners ever achieve that beautiful but elusive goal, “success.”
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Hiring Employees: The Good, The Bad and The Ugly

August 11, 2003
It’s not easy charting a course in life. With the wisdom of hindsight, my own business life course best resembles the confused stumblings of a drunken fool. I think of my false starts and the dead ends I encountered, not to mention the wasted energy and time, and I cringe.
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Natural Stone Floor Care Takes Planning

July 15, 2003
Marble, limestone, granite, slate and other natural stone floors are being installed more than ever before. With these floors comes the need for qualified cleaners and restorers.
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Winning vs.Success

July 15, 2003
Everyone would rather win than lose. Losers have been mocked, ridiculed and punished for thousands of years, and this treatment isn’t likely to change anytime soon.
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Giving the Gift of Care and Concern

May 9, 2003
It’s what I call the “Yeah, sure, no problem” scenario, and it plays out in thousands of homes every day. There are two players in this sad little script: A young, intimidated carpet-cleaning technician on one side and a middle-aged, apprehensive and more-than-a-little-suspicious homeowner on the other
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Understanding Saltillo Tiles

April 14, 2003
In Mexico an area known as the Saltillo region is loaded with natural deposits of clay. These deposits have allowed a number of businesses to thrive producing Saltillo tiles.
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Listening On a Deeper Level

April 14, 2003
Few people really “listen closely and reply well.” Sure, we hear what people say. But most of us don’t listen, understand and reply on a deeper level. When we appear not to listen, we give customers the impression that we don’t care about them. And if they think that, they will never become the advocates, or Cheerleaders, that we want them to be.
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Upgrading Your Customer

March 10, 2003
My guess is you want the very best for yourself and your family. And don’t you deserve it? After all, the vast majority of carpet cleaners are highly skilled, hard working and honest individuals. Yet very few ever acquire “the very best” in life. What about you? Will you achieve it?
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You Can’t Follow the Crowd

February 6, 2003
Freedom is a wonderful word. As a “lone wolf” solo carpet cleaner, you have chosen a wonderful freedom. You are free from the problems and worries of managing employees. Congratulations! But my guess is you also want the “freedom” of financial independence that wealth can bring. Sadly, very few lone wolves ever successfully achieve both of these freedoms at the same time.
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