Articles by BNP Media Staff

Residential Hard Surface Floor Care

By BNP Media Staff
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A floor is a floor is a floor. Not really. And as professionals, you should know the difference.
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The Carpet Cleaning 'Triangle:' Winning the Cold War (Part IV)

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Creating that dedicated employee
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VCT and the Different Floor Cleaning Categories

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Hard Floor Maintenance
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The Carpet Cleaning ‘Triangle’: Winning the Cold War (Part III)

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When it comes to you and your employees, things can get really strange because neither side really understands the needs and wants of the other.
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Wood Floor Cleaning Systems Make the Grade

By BNP Media Staff
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Adding wood floor cleaning to your services menu will increase your customer base, and your bottom line!
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The Carpet Cleaning ‘Triangle’: What Does Your Customer Want? (Part II)

By BNP Media Staff
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“Women need underwear but women want lingerie.” Leslie Wexler, President, Victoria’s Secret. Understanding the difference between the “needs” and the “wants” of their customers has made Victoria’s Secret an incredible success. Now think what this concept could do for you.
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Performance Insurance: The What, How and Why of Commercial Carpet Maintenance

By BNP Media Staff
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Take it upon yourself to educate the person making these purchasing decisions about how color and style affect a given environment.
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Safety First, My Dad Always Said

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Basic work safety issues, such as chemical, equipment, personal and floor safety, should be included in your Hard Surface Floor care manual.
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Freedom Is Just Another Word For Success

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Focus on using your cleaning/restoration business as a vehicle to achieve financial freedom, rather than burning the years away just making a living.
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Hard Surface Floor Cleaning Manual – Do You Have One?

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A manual is your road map for cleaning. Without it, it will be difficult to hold the technician accountable for what they are expected to do.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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